JOB OVERVIEW

We are seeking a creative and results-driven Bilingual Social Media Specialist to join our dynamic marketing team. This role is essential for enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will have a strong understanding of social media marketing strategies, content creation, and analytics to drive brand awareness and customer engagement.

QUALIFICATIONS

• Proven experience in social media management and digital marketing.
• Strong skills in content creation, graphic design, and video editing.
• Proficiency in tools such as Hootsuite, Buffer, Adobe Creative Suite (Photoshop & Illustrator), Google Analytics.
• Knowledge of SEO best practices, web analytics, and keyword research techniques.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Strong organizational skills with attention to detail in proofreading and branding consistency.
• Fluent in Spanish and English (required)
• A passion for photography is beneficial for creating engaging visual content. Join us as we strive to elevate our brand’s online presence through innovative social media strategies!
  Job Type: Full-time

Language:

• Spanish (Required)

Ability to Commute:

• Peachtree Corners, GA 30092 (Required)

Work Location: In perso

• Develop and implement effective social media strategies to increase brand visibility and engagement.
• Create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct social listening to monitor brand mentions and industry trends, responding appropriately to engage with the audience.
• Utilize SEO techniques to optimize content for search engines and improve organic reach.
• Produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Manage social media advertising campaigns including Facebook Advertising to drive traffic and conversions.
• Analyze performance metrics using tools like Google Analytics and Buffer to refine strategies and report on effectiveness.
• Conduct keyword research to inform content creation and enhance discoverability.
• Engage in public relations efforts by building relationships with influencers and industry leaders.
• Proofread all content for accuracy, clarity, and adherence to brand guidelines.
• Stay updated on digital marketing trends, e-commerce developments, and emerging social media platforms.