BioCeuticals Digital Marketing Manager at Blackmore_Career_Site_New

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

24 Feb, 26

Salary

0.0

Posted On

26 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing Strategy, Campaign Planning, Influencer Strategy, Content Development, SEO Strategies, Google Ads, Meta Platforms, Agency Collaboration, Social Media Management, Performance Measurement, Consumer Engagement, B2B Digital Strategies, Brand Consistency, Content Creation, Organic Traffic, Engagement Optimization

Industry

Wellness and Fitness Services

Description

BioCeuticals Digital Marketing Manager: Purpose of role: The BioCeuticals Digital Marketing Manager plays a pivotal role in shaping how the brand connects with consumers online. This position is responsible for driving digital marketing strategy and execution across advertising and owned channels, ensuring every touchpoint reflects our brand’s strategic goals, communication plans, and priorities. By leveraging digital expertise, the role ensures BioCeuticals shows up consistently and effectively in the digital space, delivering impactful experiences that strengthen engagement and brand equity. Working closely with the Brand Marketing Lead and collaborating with the Product Owner on B2B initiatives, this role bridges strategy and execution to bring our digital assets to life. It encompasses ownership of digital marketing planning and activation in ANZ, influencer strategy, and management of owned channels and content creation. Reporting to the Senior Digital Content Manager, this role is critical to realizing our online ambitions and driving innovation in how we engage with both consumers and professionals. This role will be working in either of our NSW work sites – Surry Hills or Warriewood at least 3 days per week and working from home 2 days per week. Responsibilities include: Develop and Own the Digital Marketing Strategy for BioCeuticals consumer audiences, ensuring alignment with brand goals and priorities. Plan and Activate Digital Marketing Campaigns across ANZ, including owned, paid, and earned channels, delivering against JTBD and KPIs. Manage Influencer Strategy, identifying and collaborating with content creators to amplify brand reach and engagement. Oversee Owned Channels (social media, website) and ensure content is optimized for engagement, brand consistency, and compliance. Lead Content Development, including photo/video shoots, landing pages, and SEO strategies to drive organic traffic and improve rankings. Collaborate with Agencies and Internal Teams to execute campaigns on time, on budget, and in full, ensuring high-quality delivery. Measure and Report Performance, tracking ROI and ROMI across digital activities and identifying opportunities for improvement. Integrate Consumer and B2B Digital Strategies, ensuring cohesive execution that supports both audiences and business objectives. Who are you? At least 5 years or more of work experience in brand-focused digital marketing roles, with a strong understanding of consumer engagement strategies or coming from a media agency with strong digital campaign planning and hands on execution work as well. Hands-on experience with Google Ads and Meta platforms, driving paid media campaigns and optimizing performance. Proven ability to manage and collaborate with agency partners, ensuring seamless execution of digital marketing plans. Experience in owned channel management, including social media and website content development aligned with brand guidelines Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.

Responsibilities

The BioCeuticals Digital Marketing Manager is responsible for developing and executing digital marketing strategies that align with brand goals. This role includes managing campaigns, influencer strategies, and owned channels to enhance consumer engagement and brand equity.