BIOLOGICS BRAND DIRECTOR, INTERNATIONAL MARKETS

Location: Dubai UAE (on site 3 days per week)
Are you ready to join a dynamic team at the forefront of pharmaceutical innovation? As part of the fastest growing pharmaceutical company in our markets, you’ll fuel further growth and be part of a shared ambition and pride. With a strong heritage and commitment to International markets, there’s no better place to feel inspired and energized!

ACCOUNTABILITIES:

As the Biologics Brand Director, you will lead the Respiratory Biologic portfolio commercial operations for International, aligning with global guidelines. You’ll lead the implementation of Respiratory & Immunology (R&I) product marketing strategies and promotional programs in collaboration with Global R&I teams and local cross-functional teams. This pivotal role involves setting strategies to achieve business goals, improve sales, profit, and market share for current and future products.

• Represent the International region for Respiratory Biologics into global, driven by insights from priority markets
• Define and localize International Therapeutic Area priorities and market expectations
• Lead the development and planning of pre-launch and launch strategy according to set goals, ensuring launch readiness for future brands
• Define core brand metrics and regularly monitor performance in International Markets
• Apply and generate insights to adopt a patient-centric brand strategy and campaign
• Provide hands-on and strategic leadership in driving robust implementation in key markets
• Maintain an in-depth understanding of local stakeholder networks and priorities, ensuring tactics are aligned
• Support capability building in key markets and lead multi-stakeholder relationships across various geographies

ESSENTIAL SKILLS/EXPERIENCE:

• Proven experience as a Business Unit Director or in an equivalent commercial/leadership role within the pharmaceutical or healthcare industry, with a track record of building and leading high-performing teams in MC, Area or multi-country settings.
• Exceptional strategic and commercial acumen, with demonstrated success in developing and executing brand strategies that deliver significant business growth, especially at portfolio and above-country levels.
• Extensive experience in brand marketing and product launches, including oversight of multi-market launches and lifecycle management in complex, competitive environments.
• Understanding of commercialisation, pricing strategy, market access, and the regulatory landscape across diverse geographies, ideally with exposure to inhaled therapies or within respiratory/COPD therapeutic areas. You have had people management experience with the agility to lead and communicate across geographical and cultural boundaries in multiple time zones
• Superior leadership, change management, and influencing skills, with the ability to guide, inspire, and develop cross-functional and cross-cultural teams to deliver on ambitious brand objectives.
• Outstanding stakeholder management and communication skills, able to partner with executive leaders, external partners, and regional teams while navigating the sensitivities of international business.
• Strong analytical and financial acumen, able to translate data and market insights into robust business cases and drive measurable commercial outcomes.
• Graduate degree in Sciences, Business, or related discipline; MBA or equivalent post-graduate business qualification
• Experience in brand marketing and solid understanding of commercialization and access to market, especially in emerging markets
• Project management skills with the ability to lead, plan, and drive the execution of business strategy and tactics
• Extensive experience in product launches

DESIRABLE SKILLS/EXPERIENCE:

• Previous experience in the pharmaceutical industry at an above-country role or in more than one market
• Commercial experience in emerging markets including understanding of various healthcare systems and Regulatory, Access & Medical aspects of pharmaceutical industry
• Experience with pricing and market access in several types of emerging markets
• Recent and extensive therapy area knowledge

• Represent the International region for Respiratory Biologics into global, driven by insights from priority markets
• Define and localize International Therapeutic Area priorities and market expectations
• Lead the development and planning of pre-launch and launch strategy according to set goals, ensuring launch readiness for future brands
• Define core brand metrics and regularly monitor performance in International Markets
• Apply and generate insights to adopt a patient-centric brand strategy and campaign
• Provide hands-on and strategic leadership in driving robust implementation in key markets
• Maintain an in-depth understanding of local stakeholder networks and priorities, ensuring tactics are aligned
• Support capability building in key markets and lead multi-stakeholder relationships across various geographie