Branch Activation Manager at The Magnum Ice Cream Company

Mumbai City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Category Planning, Brand Activation, Sales Analytics, Business Planning, S&OP Planning, Channel Management, Retail Productivity, Data Analysis, Cross-functional Collaboration, Forecasting, Strategic Planning, Execution Rigor, Influencing Skills, Commercial Acumen

Industry

Food and Beverage Services

Description

Job Title: Branch Activation Manager Company Overview Why we exist? We believe life tastes better with Ice Cream. We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, ‘By taking pleasure seriously”. We truly embody this and are creating the world’s largest IC company to accelerate these extraordinary ice cream experiences for more people around the globe. About the company: Unilever, world’s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character & a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it’s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution. This bold move leads the creation of an iconic pure play ice cream company “MAGNUM IC Company” which operates in 85 countries with a revenue of $9.5bn globally, the global business is headquartered in Amsterdam. Magnum IC company houses world’s most iconic brands like Magnum / Ben & Jerry, Cornetto, Breyers , Walls and Grom. This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally. Magnum IC Company in India: In India, Kwality Wall’s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai. Role Overview As the Branch Activation Manager, you will be the strategic and executional bridge between national marketing strategies and local market realities. This role combines trade marketing, category planning, and brand activation to drive consumer engagement, sales growth, and brand visibility across channels. You will lead branch initiatives, collaborate cross-functionally, and ensure excellence at the point of sale. As a branch activation manager of KWIL, the person will be accountable for the KWIL monthly & quarterly volume & value growth. The person will be responsible for regional activation, high level of analytics to drive growth in every strategic channel / brand cell. The incumbent will be responsible for 5 big things (i) Focus monthly channel growth (ii) Retail productivity : Analytics to drive productivity of GT / Vending outlets. (iii) Branch opportunities for growth – Fairs and Festivals and Out of home events where consumption of IC is an opportunity (iv) Channel Program for growth (v) Monthly analytics on monthly estimation planning by channel. This role is a regional control centre, this role stretches your analytical skills, influencing skills and rigour in execution. You will lead regional & initiatives, collaborate cross-functionally, and ensure excellence at the point of sale. The person will work with the central teams, to plan the right inputs for the region along with central and regional teams and prepare a growth plan in accordance with the AOP Owner of the monthly / quarterly S&OP planning. Drive analytics by key cells (Channel* Region*SKU) and build relevant SOG’s for every channel and branch for driving competitive volume growth Plan & execute rhythm of the year. Business planning by month and quarter Responsible for deploying the regional plans in channels so that we drive more value growth and reduce non productive assets. Trade Marketing & Champion for sales productivity Analyse internal & external data to drive channel insights and plan activities which will help us to win share – visibility / assortment / velocity Analyse the performance of the channel programs in the region and take calls, on next month actions on drop or gains Build & scale the retail environment initiatives for Ice-cream Category so that we drive more availability and visibility and build relevant assortment which drives assortment and win volume share. Cross-Functional Collaboration Partner with branch sales team, supply planners, category teams and finance on the shape of growth, and key commercial goals. Work with COE teams on selling system productivity and driving right sales capability in the region. Performance Analysis & Weekly new flash Anchor analysis of the week and month delivery. The person will be responsible to hold the channel & sales forecast. Clearly spelling out the gaps and areas of wins and concerns. Requirement for the candidate to be successful in the role Person with MBA and high bent of numerical skills Person who brings very high accountability and is very detail orientation and can effectively drive insights from numbers Collaborative and can work in stressful / some times situation which require hustling and speed Advantage if person has worked in sales in CPG Team Size 1 analyst #TMICC ABOUT THE MAGNUM ICE CREAM COMPANY: With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization : · We are all about growth · We operate with speed and simplicity · We win together with fun · We boldly innovate to disrupt our industry · We care and challenge · We are experts in the Ice Cream Category ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE? Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application. You may notice references to Unilever, as well as Unilever’s policies and terms and conditions, on this career site. This is because we are still sharing some services under the terms of our separation from the company. Please be aware that your application and the information you submit via this site will go directly and exclusively to The Magnum Ice Cream Company for roles within The Magnum Ice Cream Company .

Responsibilities

The Branch Activation Manager acts as the bridge between national marketing strategies and local market realities to drive sales growth and brand visibility. They are responsible for regional activation, monthly S&OP planning, and analyzing channel performance to ensure excellence at the point of sale.