1. Business acquisition through typical activities like:- ▪ Generation of new business via out marketing calls and in- branch contacts through “Open door policy” in meeting customers. ▪ Setting and monitoring sales plans for HPB, HCF, PBRs, CFRs and other sales staff as per forecast. ▪ Coaching of all sales staff to increase sales productivity and cross selling. ▪ Referral of prospective business to other functional units and or authorities ▪ Enhancement of ADIB's image and reputation. 2. Management of service delivery:- ▪ Monitor branch service standards for customer satisfaction ▪ Customer retention efforts with personal involvement in complaint resolution, account closures and inquiries. ▪ Getting ad-hoc customer feedback. 3. Operations and support:- ▪ Control and supervision of operations work processes for compliance with ADIB's Credit & Operational Policies & Procedures, thus maintaining an acceptable both internal and external audit rating ▪ Facilitating and implementing work process improvements ▪ Approvals/recommendations of credit applications ▪ Take over HOP's responsibility during vacation of HOP. 4. Proactive mentoring and management of all branch staff:- ▪ Branch Team - Maintain staff morale and relationship ▪ Observe, coach /train and counsel staff towards expected behaviours. ▪ Identify training developments needs for staff and ensure that these are met as per schedules. ▪ Appraise staff individual scorecard deliverables against scorecard targets. 5. Management of Branches in a specific region allocated for management for profitability and good governance