YOU & AHEAD

Are you excited about crafting unforgettable brand experiences and fostering deep emotional connections with consumers? As our Brand Activation Lead, you’ll take the lead in designing and executing impactful strategies through live events, strategic partnerships, and innovative activations that bring our brand to life. Working closely with cross-functional teams, you’ll ensure that our brand resonates powerfully with our audience, driving engagement and making a mark in a competitive landscape. Join #teamahead and help shape the future of our brand with lasting impact!

YOUR SKILLS

• Proven Brand Activation Expertise: 5+ years of experience in brand activation or live marketing within fast-paced environments, preferably in sectors like FMCG, food & beverage, or consumer goods.
• Creative & Strategic Thinker: Expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth.
• Offline Marketing Success: A strong track record of delivering impactful offline marketing campaigns, including events, trade shows, and experiential activations.
• Leadership & Team Collaboration: Experience leading teams and working cross-functionally with marketing, product, sales, and external partners to execute seamless activations.
• Passion for Brand Building: A deep understanding of brand development with a focus on live experiences and creating differentiated, memorable moments.
• Cultural & Trend Awareness: Ability to identify and leverage cultural moments and market trends to ensure activations remain fresh, relevant, and engaging.
• Results-Driven Approach: A strong focus on ROI and performance, ensuring that all activations are data-driven and contribute to long-term brand success.

AND WHY AHEAD?

• You already know what we do. If that’s not cool, we don’t know what is. But if you need more convincing, we’ve got plenty of ahead snacks and drinks in the office. Oh, and we have a ping-pong table too.
• Everyone wants it, we have it: The best team. Young, dynamic, international, and ambitious. Nice events and after-work activities. Can you identify with that?
• By the way, we’re a startup: If you’re looking for a greenfield, creative freedom, and a steep learning curve, you’re in the right place. We provide you with top resources for rapid knowledge growth.
• Great product: Our low-sugar snacks are simply delicious. Have you tried them yet?
• Our Office: Our office is located in the heart of Hamburg. We offer the possibility of home office (2 days a week) and many other perks like a MacBook, merch, snacks, and drinks included.
• Cool Benefits: Enjoy monthly benefits of €50, with the option to choose from Urban Sports Club, Mobility, or vouchers from exciting brands. We recognize the value of your well-being.
• Team offsites: Every year we organize cool offsites with the team, and we’re already planning our next adventure. Join us and experience unforgettable offsites with the team!

ABOUT US

At ahead®, we’re transforming indulgent snacks into great-tasting better-for-you treats. Using innovative food technology, we replace refined sugar and empty calories with nutrients your body actually needs. With ahead, you can enjoy delicious snacks that satisfy your cravings – without compromising your health

• Brand Activation Strategy: You will lead the creation and execution of unique offline activation strategies, focusing on events, partnerships, and samplings to build emotional connections with consumers and amplify brand awareness across markets.
• Event & Live Marketing Execution: Spearhead memorable and engaging live activations, ensuring all experiences resonate deeply with consumers and set the brand apart from competitors. Collaborate with internal teams to integrate activations into broader campaigns for maximum impact.
• Strategic Partnerships: You will establish and manage partnerships with top-tier influencers, media, and organizations to enhance brand visibility and create authentic collaborations that drive consumer loyalty and trust.
• Performance Analysis & Optimization: Continuously analyze the impact of brand activations and events, using data to refine strategies, maximize engagement, and drive results. You will ensure each activation contributes to long-term brand growth and differentiation.
• Cross-Functional Leadership: Coordinate closely with marketing, product, and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy. Ensure that activations are smoothly executed across all markets.
• Market Research & Trend Adaptation: Stay ahead of cultural and industry trends, continuously adjusting activation strategies to stay relevant. Conduct research on local markets and consumer behavior to tailor events and partnerships for maximum resonance.
• Global Brand Expansion: As the Brand Activation Lead, you will play a key role in expanding the brand’s presence internationally, ensuring that activations are culturally relevant and impactful for both current and future customers.
• Creative Innovation: Continuously explore and develop new offline touchpoints to engage consumers in innovative ways, keeping the brand at the forefront of experiential marketing trends.