TO ACHIEVE OUR AMBITION, WE ARE LOOKING FOR COLLEAGUES WHO ARE READY TO JOIN US ON THIS JOURNEY! TOMORROW CAN’T WAIT, LET’S SHAPE IT TOGETHER!

British American Tobacco Poland has an exciting opportunity for a Brand Activation Specialist in Warsaw.
We are seeking a dedicated Brand Activation Specialist to join our Consumer Experience team in marketing department. At British American Tobacco, you will be driving performance analysis of promotional activities across all brands and channels, both offline an online, and provide insight-based recommendation on promotional mechanics’ development to ensure the highest efficiency and strategy realization.

YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• In-depth analysis of promotional activities basing on cross-channel data (online & offline) and consumer insights.
• Build insight based recommendations on promotional mechanics’ development for the highest efficiency and in line with brand/project KPIs.
• Maintain and manage proper tracking of promotions’ effectiveness and budget realization.
• Lead competitors’ promotional activities tracking for all categories in collaboration with Consumer Insights.
• Close cooperation with Consumer & Business Insights, RGM, Trade, Digital and other Activation departments.