BRAND ACTIVATION SPECIALIST

• Work across two iconic brands – Interislander and Great Journeys New Zealand
• Permanent, Wellington based
  He kōrero mō mātou | About us:
  At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, “Stronger Connections, Better New Zealand,” highlights our dedication to sustainability and community well-being.
  Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you’re passionate about innovation and safety, we’d love to welcome you aboard.
  He whakamārama mo te tūranga mahi | About the role:
  As a Passenger Brand Activation Specialist, you will be responsible for ensuring the effective activation of KiwiRail’s Passenger brands – Interislander (IIL) and Great Journeys New Zealand (GJNZ) across all customer touchpoints. You will support the Brand Activation Manager in ensuring consistency in brand visuals, messaging, and tone, and will work cross-functionally with internal teams and external stakeholders to manage and distribute brand assets. This role will involve coordinating the creation and distribution of collateral, driving the activation of marketing campaigns, and identifying opportunities for continuous improvement in the brands execution.

Within the area of responsibility, this role is required to:

• Support the Brand Activation Manager – Passenger in ensuring consistency in brand visuals, messaging, and tone across all content
• Organise the distribution of brand assets (Interislander and GJNZ) to ensure all teams and partners have access to the latest and most relevant materials
• Proactively manage signage for Interislander on ships, terminals, ensuring brand presence is consistent across physical touchpoints
• Coordinate terminal collateral and billboards, ensuring all assets are properly distributed and maintained in line with brand standards
• Oversee the creation and distribution of brochures and customer collateral (colouring books, menus, safety cards, etc.), ensuring all materials align with the company’s brand identity
• Distribute collateral, including on-board resources, ensuring timely and accurate delivery to the appropriate teams and locations
• Work with IIL, GJNZ & operations teams to ensure collateral is known, created, and planned as required, ensuring smooth and timely delivery
• Conduct regular content audits, identifying gaps, outdated materials, and opportunities for improvement to ensure the brand’s collateral remains relevant and effective
• Coordinate the delivery and distribution of brochures across NZ and AU, managing inventory and distributor relationships to ensure proper stock levels and timely delivery
• Coordinate and arrange onboard entertainment for passengers on Interislander ferries, for school holidays

Ngā pukenga e rapu nei mātou | What (skills) you will bring:

Knowledge and experience

• You have experience in brand activation, marketing, or content management, with a strong understanding of how to maintain brand consistency across different materials and channels
• You have a solid background in working with cross-functional teams to produce and distribute marketing collateral
• You have experience coordinating with external distributors, managing inventory, and ensuring the efficient delivery of marketing materials
• You are familiar with conducting content audits and identifying opportunities to update or improve collateral

Ways of working / Work-related qualities

• You are organised, with a strong ability to manage multiple tasks and deadlines while maintaining attention to detail
• You communicate effectively and work collaboratively with a variety of internal teams and external partners
• You are a confident person who can interact with a range of personalities and working styles
• You are proactive and take ownership of projects, ensuring that all brand materials are delivered and distributed on time and to a high standard
• You can manage logistics and coordination of large-scale collateral distribution, working efficiently with suppliers and distributors

OTHER REQUIREMENTS

• You have a current and valid NZ Driver’s Licence

Qualifications

• A relevant qualification in marketing, design, communications, or a related field
• Or equivalent experience in brand management, marketing, or content creation

While mainly office based and normal office hours, this role will require you from time to time to work irregular hours to fit with ship and train timetables. You must be prepared to travel onboard our ships and trains on occasion.

• Support the Brand Activation Manager – Passenger in ensuring consistency in brand visuals, messaging, and tone across all content
• Organise the distribution of brand assets (Interislander and GJNZ) to ensure all teams and partners have access to the latest and most relevant materials
• Proactively manage signage for Interislander on ships, terminals, ensuring brand presence is consistent across physical touchpoints
• Coordinate terminal collateral and billboards, ensuring all assets are properly distributed and maintained in line with brand standards
• Oversee the creation and distribution of brochures and customer collateral (colouring books, menus, safety cards, etc.), ensuring all materials align with the company’s brand identity
• Distribute collateral, including on-board resources, ensuring timely and accurate delivery to the appropriate teams and locations
• Work with IIL, GJNZ & operations teams to ensure collateral is known, created, and planned as required, ensuring smooth and timely delivery
• Conduct regular content audits, identifying gaps, outdated materials, and opportunities for improvement to ensure the brand’s collateral remains relevant and effective
• Coordinate the delivery and distribution of brochures across NZ and AU, managing inventory and distributor relationships to ensure proper stock levels and timely delivery
• Coordinate and arrange onboard entertainment for passengers on Interislander ferries, for school holiday