2025/09/05
Reference Number
5027909101
Description

The main purpose of the position is to manage equity of the BUCO brand in terms of development, maintenance, and growth of the brand, resulting in improved sales and market share. The role oversees all advertising functions and activities of the business, to form and direct advertising strategy, implement ad campaigns, and supervise advertising studio to contribute towards the reinforcement and building of the brand

• Development and Implementation of Brand Strategy
• Lead and Develop a Marketing Mix
• Compile Budget and Capex Expenses
• Management of 3rd Party contributors / Service Providers
• Analyse Customer / Brand Insights
• Advertising Studio Management
• External Advertising Agency Output Management
• Plan Advertising and Promotional Campaigns
• Stakeholder Relations Management
• Manage Administration
• People Management
• To uphold and promote the company values and culture

Requirements
Grade 12, plus a relevant Tertiary Degree / National Diploma (e.g., Marketing/ Brand Management/ Administration Management (incl. workflow) (essential)
An honours degree will be an advantage (NQF 7)
Minimum 5 years Brand Management Experience 3 – 5 years relevant experience in a retail environment
At least 3 years’ experience in advertising and/or studio management (essential);
Advertising agency experience (highly advantageous)
Graphic design experience
Ad agency account management experience (desirable)
Work Level
Senior
Job Type
Permanent
Salary
Market Related
EE Position
No
Location
Airport Industria

• Development and Implementation of Brand Strategy
• Lead and Develop a Marketing Mix
• Compile Budget and Capex Expenses
• Management of 3rd Party contributors / Service Providers
• Analyse Customer / Brand Insights
• Advertising Studio Management
• External Advertising Agency Output Management
• Plan Advertising and Promotional Campaigns
• Stakeholder Relations Management
• Manage Administration
• People Management
• To uphold and promote the company values and cultur