Posted: 02/07/2025
Closing Date: 30/07/2025
Job Type: Permanent - Full Time
Location: Collingwood or Mascot
Job Category: Banking and Financial Services
Through the merger of Bank Australia and Qudos Bank we’re creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we’re building on the strong foundations of our history and shared values as we bring together the best of both banks.
The Brand Analyst plays a key role in shaping and strengthening the bank’s brand through data-driven insights and strategic research. Reporting to the Head of Brand, this role leads the Voice of Customer (VOC) program—including NPS and customer satisfaction tracking—to ensure customer perspectives are embedded in brand and marketing decisions. They analyse and report on VOC data to identify opportunities for improving customer experience and supporting broader business objectives.
Working cross-functionally, the analyst will develop and manage a customer panel to maintain a continuous feedback loop that informs strategic decisions. They will also deliver market insights and customer trend analysis to guide brand, marketing, and corporate strategies, using a structured research approach to keep the organisation responsive to evolving customer needs and market dynamics.

WHAT YOU WILL BE DOING

• Lead customer research initiatives by designing and managing VOC programs, customer panels, and market research to support strategy, brand positioning, and performance tracking.
• Generate actionable insights by analysing customer feedback and market data, identifying opportunities to improve customer experience, and contributing to key reports and dashboards.
• Communicate findings effectively through clear, compelling reports, presentations, and visual dashboards that inform internal stakeholders and strategic decisions.
• Collaborate across teams and partners to align insights with business goals, support cross-functional initiatives, and manage relationships with external research vendors.
• Ensure operational excellence by maintaining research documentation, managing budgets and timelines, and upholding data privacy and ethical standards.
• Support leadership with administrative tasks related to research planning, execution, and reporting.