Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss connect and communicate with the world around them. Worldwide the group employs more than 17,500 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.
In Australia, Audika has over 200 clinics who provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.

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KEY ACCOUNTABILITIES

Campaign Management

• Manage all brand campaigns and activity, including planning, execution and reporting
• Localise creative provided by our global marketing team to ensure it is fit for purpose within the Australian market
• Ensure campaigns resonate with target audiences and effectively communicate our value proposition, key messages and selling points
• Create materials for use by the wider marketing team and work cross-functionally to ensure consistency of message by customer and channel

Clinic/retail environment

• Bring the Audika brand to life within the clinic/retail environment
• Manage and develop in-clinic sales tools that arm leads and clients with the right information at every touch point, harnessing customer journey triggers and overcoming barriers to purchase
• Stock management of in-clinic printed materials and collateral, including printing, storage and distribution

New Clinic Marketing

• Develop and implement marketing activity that promotes newly opened clinics and builds their client base, setting them up for success
• Forecasting of opportunities, bespoke omni-channel mix including acquisition and retention channels, activating database prospects and existing (inherited) customers in collaboration with our CRM team

Other duties

• Act as the primary point of contact for internal and external stakeholders on all brand-related matters, implement best practice and measure operational excellence for continual improvement. Build strong relationships with agencies, partners, and suppliers to drive brand objectives
• Work with the global brand team as well as conduct your own regular market analysis and consumer research to understand market trends, competitive landscape, and consumer behaviours. Use these insights to help inform brand strategies, tactics and optimisations
• Collaborate with the global marketing team and Senior Manager, Brand and Content to develop the brand strategy, ensuring alignment with overall business objectives, building brand awareness and elevating the brand. This includes positioning, messaging and market segmentation
• Assist with mapping the customer journey to ensure consistent integration of messaging, design and look and feel through all channels and touchpoints.

ABOUT THE ROLE

• Act as the custodian and provide brand governance of the Audika master-brand, covering all touchpoints in the customer journey
• Own the execution of integrated brand marketing campaigns and content that builds brand and generates leads
• Assist with managing the in-clinic retail experience, ensuring we attract prospects into the clinic and nurture them from point of entry through to fitting.
• Drive the success of newly acquired clinics through targeted marketing programs
• Provide seamless transition from the retail experience into Audika’s CRM platform

YOU WILL BE SUCCESSFUL IN THIS ROLE IF YOU HAVE:

• Undergraduate degree (Marketing, Communications or business)
• Pride in your craft: Use your brand and retail marketing skills, fresh thinking and approach to ensure how we show up in every touchpoint is compelling and consistent
• Analytical mindset and insight-led: Solid understanding of market trends, consumer behaviour and performance metrics. Ability to analyse brand performance data and use insights to optimise the approach. Comfortable with balancing creative ideas with data-driven decision making.
• Project management skills
• Strong understanding of retail environments and what to takes win in this space
• At least 3 years’ experience in brand management with a proven track record in executing brand strategies and campaigns, ideally some of which has been within the health sector (but not essential)
• Some retail marketing experience
• Basic working knowledge of CRM platforms

Other duties

• Act as the primary point of contact for internal and external stakeholders on all brand-related matters, implement best practice and measure operational excellence for continual improvement. Build strong relationships with agencies, partners, and suppliers to drive brand objectives
• Work with the global brand team as well as conduct your own regular market analysis and consumer research to understand market trends, competitive landscape, and consumer behaviours. Use these insights to help inform brand strategies, tactics and optimisations
• Collaborate with the global marketing team and Senior Manager, Brand and Content to develop the brand strategy, ensuring alignment with overall business objectives, building brand awareness and elevating the brand. This includes positioning, messaging and market segmentation
• Assist with mapping the customer journey to ensure consistent integration of messaging, design and look and feel through all channels and touchpoints