Brand and Marketing Manager

at  Asylum Seeker Resource Centre ASRC

• Marketing & Communications
• Marketing Communications
• Footscray, VIC
• Full time

31/1/2025

• Values-driven organisation
• Develop our updated brand and communicaations strategy
• Flexible work arrangements

About the role
Founded in 2001, the Asylum Seeker Resource Centre (ASRC) is Australia’s largest human rights organisation providing support to people seeking asylum. We are an independent not-for-profit organisation whose programs support and empower people seeking asylum to maximise their own physical, mental and social well being. We champion the rights of people seeking asylum and mobilise a community of compassion to create lasting social and policy change.
We are a values-driven organisation that strives to be part of a change movement that supports people seeking asylum by providing critical services such as assistance with accommodation, food, medical and legal services.
The ASRC movement is proudly supported by a community of committed volunteers and supporters who embrace the organisation’s vision that people seeking asylum can live safely, sustainably, independently and equally.
About The Role
The ASRC is seeking a highly motivated and strategic marketing professional, who has outstanding communications and marketing experience, to lead the busy ASRC in-house marketing team.
This is an integral role within the organisation and requires someone with excellent project management skills, empathy, creativity, and a strategic mindset. The successful candidate will have a talent and passion for developing effective communication and campaigns that deliver excellent engagement and reach.
The role is both strategic and operational; pivoting between providing leadership, guidance and oversight as you develop the new Brand and Communication strategy for ASRC, while working with a talented and diverse team to build creative, innovative and culturally appropriate campaigns that enable refugee story-telling.
The Marketing and Brand Manager plays an integral role in identifying and developing stakeholder relationships. The role is responsible for identifying and developing key business and media relationships as well as ambassador partnerships for ASRC to leverage our brand awareness and drive market penetration.
About You
This diverse role would suit a passionate and driven marketing professional with substantial agency or in-house experience.

In addition to your tertiary qualifications in Marketing or equivalent experience in a marketing and brand role, you will possess the following skills and expertise:

• Strong leadership with experience managing a team of marketing and communications professionals.
• Demonstrated ability in concept creation and execution of marketing and brand campaigns that deliver financial and non-financial results, within agreed budget and timeframes.
• Experience in leading marketing campaigns for fundraising is highly desirable.
• Developed skills in campaign measurement and tracking, with experience in optimisation informed by data analysis and modelling.
• Expert knowledge of marketing automation software, content management systems as well as social media platforms and tools.
• Outstanding communication skills, with the ability to engage internal and external stakeholders to produce effective copy.
• Experience in digital marketing platforms for example Mailchimp and Wordpress.
• Strong internal stakeholder and client relationship management skills, including working with leadership teams, media, PR and third parties.

Lived experience of seeking asylum in Australia is highly desirable. Knowledge of policy and issues impacting on people seeking asylum in Australia would also be advantageous.
Employee Benefits

Joining the ASRC means being a part of the largest human rights organisation in Australia, supporting refugees and people seeking asylum. We recognise and appreciate our incredible staff for their contribution, dedication and passion to support and empower people seeking asylum by providing the following conditions above the relevant modern award:

• Flexible Working Arrangements, including the ability to work from home 2 days per week.
• Annual Leave Loading of 17.5%
• Additional discretionary leave provisions including:
• Leave due to Cultural or Religiously Significant Events
• Aboriginal or Torres Strait Islander Leave
• Leave for Staff Seeking Asylum
• Gender Affirmation Leave
• Free onsite car and bicycle parking
• Salary packaging (up to $15,900 per year tax free)
• Entertainment Packaging (up to $2,650 per year tax free)
• Discounts via HR systems provider at grocery and retail outlets
• Close proximity to public transport (100 metres from Footscray station and buses)

Position Description
Please find the Position Description here to address the Selection Criteria:
Application Process
Only applications that include a CV and cover letter addressing the Selection Criteria, will be considered. If a cover letter is not provided your application will not be considered.
Applications close 5pm, Sunday 9 Feb 2025 - applications will be assessed as they are received.
Please contact our P&C Team if you have any questions on 9326 8868
Please note ASRC is uses a direct sourcing model so we ask recruitment agencies not be in touch regarding this role.
All offers of employment are subject to a satisfactory Criminal History Check, a valid Working with Children Check prior to commencement.

• Strong leadership with experience managing a team of marketing and communications professionals.
• Demonstrated ability in concept creation and execution of marketing and brand campaigns that deliver financial and non-financial results, within agreed budget and timeframes.
• Experience in leading marketing campaigns for fundraising is highly desirable.
• Developed skills in campaign measurement and tracking, with experience in optimisation informed by data analysis and modelling.
• Expert knowledge of marketing automation software, content management systems as well as social media platforms and tools.
• Outstanding communication skills, with the ability to engage internal and external stakeholders to produce effective copy.
• Experience in digital marketing platforms for example Mailchimp and Wordpress.
• Strong internal stakeholder and client relationship management skills, including working with leadership teams, media, PR and third parties