BRAND AND PRODUCT MARKETING MANAGER

Be the Strategic Marketing Leader to bring UNIQLO to the next level
https://www.uniqlo.com/ca/en/
https://www.fastretailing.com/employment/en/
https://www.fastretailing.com/eng/about/
Are you driven by the power of great brands and exceptional products? Do you thrive on bringing innovative, high-quality apparel to life for a diverse audience? Uniqlo Canada is seeking a visionary and results-oriented Brand Product Marketing Manager to lead our mission of making LifeWear accessible and beloved across Canada. You will own the end-to-end marketing strategy for key product categories and seasonal campaigns, translating our global brand vision into compelling local narratives that resonate deeply with Canadian consumers.
UNIQLO is a global apparel retailer committed to changing the world through the power of clothing. As part of Fast Retailing—one of the world’s largest retail groups—we’re known for LifeWear: high-quality, functional, affordable clothing designed for everyone, everywhere. With more than 2,500 stores worldwide, almost 30 stores in Canada, and strong growth ambitions in the Canadian market, UNIQLO offers a unique opportunity to lead, influence, and grow with a forward-thinking, performance-driven organization.

POSITION OVERVIEW:

This role within the Product Marketing team is responsible for establishing the Uniqlo brand in Canada through communication of our brand values and iconic products. In this role, the individual must collaborate with Global Marketing at our Headquarters in Japan on marketing planning, creative development and local adaptation for specific product categories. They will also be accountable for the creation of the product specific Canada region marketing plan and localized execution. The Marketing Manager will report to the Product Marketing Team Director. They will interface with various teams including Global Marketing, Merchandising, Visual Merchandisers, PR, E-Commerce, Digital Marketing and In-store Marketing.

Key Responsibilities:

• Develop and execute product marketing strategies and plans on an annual/seasonal basis
• Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
• Provide direction and guidance on product shoot list and in-store asset creation
• Lead product/project planning and execution in collaboration with other departments
• Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
• Ensure optimized product marketing communication for the US consumer for all product marketing materials
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Plan and execute in-store and in-market product marketing events
• Conduct business analyses and post marketing campaign reviews
• Support the training and development of junior and new marketing team members
• Other related duties to be assigned by direct supervisor

ABOUT US

https://www.uniqlo.com/ca/en/spl
Welcome to Uniqlo, where our journey from a single store in Hiroshima to a global brand embodies the essence of Japanese simplicity and innovation. Our founder, Tadashi Yanai, envisioned a company that transcends traditional fashion, focusing instead on creating high-quality, functional clothing that serves the everyday needs of people worldwide. This vision gave birth to our LifeWear concept—apparel that is simple, yet essential; designed to make life better for all.
As you embark on your journey with UNIQLO, know that you are joining a company that never gives up. Every challenge we have faced has made us stronger, smarter, and more determined to push boundaries. We are more than just a fashion brand—we are a global movement driven by sustainability, purpose, discipline, and the belief that great clothing can change lives.
Vision and Culture
At Uniqlo, we embrace the Japanese philosophy of continuous improvement. This principle drives us to constantly refine our products and processes, ensuring that we deliver clothing that offers new and unique value. Our commitment to quality and innovation is evident in our fabric technologies, such as HEATTECH, which provides warmth without bulk, and AIRism, designed to keep you cool and comfortable. These advancements reflect our dedication to enhancing the everyday experiences of our customers.
Our name, UNIQLO, is a blend of ‘unique’ and ‘clothing,’ symbolizing our mission to provide distinctive apparel that meets universal needs. We believe in the power of simplicity and strive to create designs that are both timeless and accessible, allowing individuals to express their personal style effortlessly.
We invite you to embrace our core values of simplicity, quality, and continuous improvement. Together, we will continue to innovate and inspire, bringing the best of Japanese craftsmanship and philosophy to wardrobes around the world.
Welcome to the Uniqlo family, where we are united in our pursuit of making everyday life better through exceptional clothing.

• Develop and execute product marketing strategies and plans on an annual/seasonal basis
• Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
• Provide direction and guidance on product shoot list and in-store asset creation
• Lead product/project planning and execution in collaboration with other departments
• Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
• Ensure optimized product marketing communication for the US consumer for all product marketing materials
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Plan and execute in-store and in-market product marketing events
• Conduct business analyses and post marketing campaign reviews
• Support the training and development of junior and new marketing team members
• Other related duties to be assigned by direct superviso