Brand Associate - Marketing at Corus Entertainment

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

26 Feb, 26

Salary

0.0

Posted On

28 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Communications, Project Management, Collaboration, Creative Briefs, Digital Marketing, Audience Engagement, Data Analysis, Media Campaigns, Social Media, Broadcasting, Content Creation, Brand Stewardship, Campaign Performance, Organizational Skills, Communication Skills

Industry

Broadcast Media Production and Distribution

Description

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. Our culture and our people are what make us, US. We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care. Ready to join US? Division: Marketing – Network Brand: Global TV Work Status: Full-Time Location: Toronto, ON (Hybrid) About the Role: Are you a creative and driven communicator passionate about television, storytelling, and engaging audiences? The Global TV Marketing team is looking for a dynamic Brand Associate to help plan, execute, and optimize marketing campaigns for one of Canada’s most-watched broadcast networks. Reporting to the Sr. Marketing Manager, Global TV, and Trade & Affiliate, you will work closely with cross-functional teams to bring Global’s biggest series to life across on-air, digital, social, radio, and multi-platform channels. From managing campaign workflows to ensuring brand consistency, this is an exciting opportunity to support award-winning content and connect with millions of Canadian viewers each week. You will contribute by: Supporting the development and execution of strategic priorities for Global’s primetime schedule. Coordinating brand and tune-in campaigns across on-air, digital, social, multi-platform, and OOH channels. Managing the delivery of media campaign assets to both external media vendors and Global’s owned-and-operated (O&O) platforms, ensuring all files meet technical requirements, deadlines, and quality standards. Maintaining organized campaign delivery workflows, documentation, and version control to support flawless paid campaign execution. Leading day-to-day project management of campaign deliverables, including timelines, work-back schedules, approvals, and cross-functional alignment. Collaborating with in-house Creative, Media, PR, Social, Digital, On-Air Promotion, Sales, and Programming teams to ensure seamless campaign execution. Acting as a brand steward across all consumer touchpoints, ensuring assets are on-brand, on-strategy, and aligned with network positioning. Preparing and distributing campaign briefs, asset lists, and production documentation for internal teams and external partners. Tracking campaign performance, monitoring insights, and supporting post-campaign reporting to inform future planning. Maintaining marketing grids, campaign trackers, and asset libraries to ensure visibility and accuracy across teams. Staying current on entertainment, marketing, digital, and audience consumption trends to inform creative and strategic thinking. Supporting brainstorms and ideation sessions for new show launches, priority campaigns, and premiere strategies. Skills and experience you will bring: Post-secondary education in Marketing/Communications or equivalent 2-4+ years of experience in Marketing, Broadcasting, Agency, Digital Marketing, or a related field. Experience working cross-functionally with creative, media, PR, social, or production partners. Strong understanding of integrated marketing campaigns, including on-air, social, digital, CTV/OTT, and multi-platform executions. Proven ability to manage complex projects and coordinate multiple teams and deadlines simultaneously. Exceptional written and verbal communication skills, with the ability to collaborate and influence cross-functional stakeholders. Solid experience writing marketing or creative briefs that drive clarity and alignment. Familiarity working with creative or production teams to deliver a variety of media assets (on-air, digital, social, video, radio, and display). Strong organization skills with experience developing timelines, work-backs, or project management documents. Data-driven mindset with the curiosity to analyze performance, extract insights, and apply learnings. Proficient in Microsoft Office: Teams, Excel, PowerPoint, Word; experience with SharePoint is an asset. Ability to work cooperatively and collaboratively with all levels of employees, management, and external partners. A ‘big picture’ perspective, yet willing to ‘roll up the sleeves’ and do whatever it takes to get the job done. Passion for television, entertainment marketing, and audience engagement. Application Deadline: December 8, 2025 Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility. We want our workforce to reflect the full diversity of communities across Canada. We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com. How to Apply: If you’re interested in this opportunity, click the ‘Apply Now’ button at the top of this page to submit your application. Current Corus Employees: You must log into your Dayforce account under ‘Search Jobs’ to apply internally. We appreciate the interest of all applicants; however, only those selected for an interview will be contacted. No phone calls, please.

Responsibilities

The Brand Associate will support the development and execution of marketing campaigns for Global TV, coordinating across various channels and ensuring brand consistency. This role involves managing project workflows, collaborating with cross-functional teams, and tracking campaign performance.