Brand Communications Senior Manager, RYZE at Banglalink

Dhaka, Dhaka Division, Bangladesh -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

0.0

Posted On

30 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Management, Integrated Marketing Communications, Youth Market Analysis, Digital Content Strategy, Influencer Marketing, Budget Governance, Consumer Insights, Brand Health Tracking, Cross-functional Collaboration, Campaign Optimization, Storytelling Frameworks, Market Positioning, Value Proposition Development, Agency Management, ATL/BTL Planning

Industry

Telecommunications

Description

Job Description At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all. * Define, own, and continuously refine RYZE’s brand strategy, positioning, value proposition, personality, and communication architecture in line with business priorities and youth market dynamics. Ensure RYZE remains differentiated, culturally relevant, and consistent across all touchpoints. * Lead the development and execution of integrated brand campaigns across ATL, digital-first, experiential, and influencer-led platforms. Translate insights and product priorities into compelling narratives, oversee creative development, ensure brand consistency, and evaluate campaign effectiveness beyond short-term performance metrics. * Drive a digital-first creative agenda by leveraging emerging content trends, platform dynamics, and evolving consumer behaviors to create impactful, platform-native communications. * Leverage consumer insights, youth culture trends, social listening, and brand health tracking to guide brand strategy and communication refinement. Identify emerging risks and opportunities affecting brand perception and relevance. * Inspire, develop, and manage partners (creative, research, media buying, social listening agencies). Ensure clarity of expectations, accountability, and continuous improvement in output quality. * Drive cross-functional collaboration with Commercial, Finance, Customer Experience, Sales, Regulatory, Legal, Compliance and other teams to translate business priorities into impactful brand experiences and market-facing initiatives. * Oversee the planning, execution, and performance optimization of major ATL, BTL, digital, experiential, and partnership-led campaigns, ensuring timely delivery, operational excellence, and measurable business impact. * Overview brand investment planning and budget governance, ensuring optimal allocation of resources, strong return on marketing investments, cost efficiency, and delivery of business objectives within approved budgets. Academic Qualification * Bachelor degree in any field Job Experience Required * 7 to 10 years of relevant experience in managing brands, media, events, engagement Required Capabilities * Advanced knowledge of brand strategy and brand management, including positioning, brand architecture, value proposition development, and long-term brand equity building within a competitive telco and digital ecosystem. * Sound understanding of youth consumer behavior, lifestyle-driven decision-making, and cultural dynamics, particularly within digital-first and mobile-native segments relevant to RYZE. * Advanced knowledge in developing integrated brand communication strategies, translating business objectives, product propositions, and insights into clear messaging, storytelling frameworks, and campaign narratives across ATL, digital, experiential, and influencer-led platforms. * Sound understanding of brand performance and effectiveness measurement, including brand health tracking, awareness, consideration, preference, relevance, and sentiment analysis, and the ability to interpret these metrics to guide strategic decisions. * Advanced awareness of contemporary branding trends and best practices, including content-led branding, creator and community ecosystems, cultural marketing, and the role of brand in supporting performance and growth objectives—while safeguarding long-term brand equity. > > Banglalink Digital Communications is one of Bangladesh’s leading telecom and > digital service providers, committed to transforming the way people connect, > communicate, and innovate. As a subsidiary of VEON, Banglalink combines global > expertise with a deep understanding of local needs to deliver cutting-edge > services to millions of customers across the country. > Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is > reflected in all levels of our organization. Our workplace is designed to > inspire and empower individuals, creating an environment where ideas thrive, > contributions are valued, and innovation flourishes. We encourage every team > member to take initiative, explore new possibilities, and grow both personally > and professionally in a fast-evolving digital landscape. > At Banglalink, we are committed to foster a supportive and inclusive culture > that celebrates diversity and encourages collaboration. We actively create > opportunities for all individuals to succeed, while our learning initiatives > and digital upskilling programs, ensure our people are equipped to excel in > their careers and shape the future. > Banglalink is a place where innovation, agility, and understanding come > together to create meaningful impact. Join us and be part of a team that’s > reshape the future of connectivity and digital transformation.

Responsibilities

Define and refine the brand strategy and positioning for RYZE to ensure cultural relevance within the youth market. Lead the execution of integrated digital-first campaigns and manage agency partners to drive measurable business impact.