Brand Content Manager at Παπαστράτος Α.Β.Ε.Σ.

Aspropyrgos, Attica, Greece -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Building, Brand Guidelines, Campaign Creation, Consumer Events, Communication Assets, Go-to-market, Agency Management, Budget Control, Local Trends Knowledge, Brand Activation, Presentation Skills, Storytelling, Greek, English, MS Office, Digital Marketing

Industry

Tobacco Manufacturing

Description

Brand Content Manager in Aspropyrgos, Greece | Commercial Operations at Philip Morris International - Req ID 11107 Job Type Full Time Date Posted 05/02/2025 JOB DESCRIPTION Be a part of a ground-breaking change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. As a Brand Content Manager, you will play a key role in elevating brand leadership in Greece by designing and deploying brand building strategies across all channels. Your ‘day to day’: Lead brand building and embed brand guidelines in all commercial programs, projects and initiatives. Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives. Design and develop communication assets and narratives for internal and external activations Participate in commercial programs, projects and initiatives providing brand deep expertise, from idea generation to go-to-market and execution. Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution and controlled cost of activities as part of marketing budget. Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment. Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation. Continuously assess and monitor effectiveness of brand activations. Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness. Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation. Who we’re looking for: 7+ years of experience in Brand / Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns. Bachelors’ degree in Marketing/Communication, Business Administration or related fields. Master in Business Administration/Marketing would be considered an asset. Strong presentation skills and master storyteller. Excellent written and verbal communication skills both in Greek and English. MS Office advanced capabilities &good understanding in online tools. Digital marketing &social media strategies understanding. What we offer: Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: to deliver a smoke-free future.

Responsibilities

The Brand Content Manager will lead brand building efforts by embedding guidelines across all commercial programs and creating campaigns and consumer events to strengthen the emotional link with consumers. This role involves designing communication assets, participating in commercial projects from idea to execution, and managing marketing agencies while controlling budgets.