Brand & Content Manager at Demant Group

Macquarie Park, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

25 Feb, 26

Salary

0.0

Posted On

27 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Social Media Management, Public Relations, Content Creation, Marketing Campaigns, Customer Journey Mapping, Market Analysis, Consumer Research, Collaboration, Design Platforms, Video Creation, Content Planning, Healthcare Industry Knowledge, B2C Marketing, Stakeholder Management, Operational Excellence

Industry

Medical Equipment Manufacturing

Description

Who is Audika? Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 22,000 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries. In Australia, Audika has over 350 clinics who provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss. #LI-KYIK #audika_Australia #LI-ON About the role: Act as the custodian of the Audika's master brand, ensuring consistent brand governance across all touchpoints Lead Audika's social media channels and public relations, including influencer and ambassador programs, as well as earned media Create compelling brand narratives for owned and paid channels Support the local execution of integrated brand marketing campaigns and content that strengthen brand presence and drive engagement, with a focus on social media and PR Enhance the in-clinic retail experience by attracting prospective customers into hearing clinics and nurturing them from entry through to fitting Drive geo-targeted marketing initiatives with brand content, including retail events, PR and social activities Develop brand content for third-party partnerships Key Accountabilities Social Media Channel Management Public Relationships Clinic/Retail Environment New Clinic Marketing Other duties: Act as the primary point of contact for internal and external stakeholders on all brand-related matters, implement best practice and measure operational excellence for continual improvement. Work with the global brand team as well as conduct your own regular market analysis and consumer research to understand market trends, competitive landscape, and consumer behaviours. Use these insights to help inform brand strategies, tactics and optimisations Collaborate within a broader marketing team to ensure alignment with overall brand strategy and business objectives. Assist with mapping the customer journey to ensure consistent integration of messaging, design and look and feel through all channels and touchpoints. You will be successful in this role if you have: Undergraduate degree in Marketing, Communications or Business 3-5 years ' experience in brand management with a proven track record in executing brand strategies and campaigns Experience working on blue-chip brand(s) B2C marketing experience Previous experience as a Social Media Manager or PR/Comms Manager (preferred) Healthcare industry or experience working in a regulated environment (preferred) Ability to use platforms for design (e.g., Canva), Video Creation/Editing (e.g. InShot) and Content Planning (e.g. Trello) We are offering: A competitive renumeration package Hybrid working (3 days in the office, 2 days working from home) Professional development ‘MyRewards’ program – a program that offers discounts to more than 400 retailers and services across Australia Online Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial advice Employee Assistance Program Novated leasing Birthday and Christmas gifts

Responsibilities

The Brand & Content Manager will act as the custodian of Audika's master brand, ensuring consistent brand governance across all touchpoints. They will lead social media channels and public relations efforts, create compelling brand narratives, and enhance the in-clinic retail experience.