ABOUT CROWD COW:

Crowd Cow is a leading online retailer specializing in high-quality, craft meat, sourced directly from the best farms, ranches and fisheries across the US and around the world. We are passionate about connecting home chefs with the best meat producers and providing an unparalleled online shopping experience.

ABOUT THE ROLE:

Crowd Cow is seeking a Brand & Content Strategist to lead our communications and content initiatives. This role will shape our brand voice, oversee content creation across all channels, and manage a team of creative professionals. The ideal candidate will combine strategic thinking with hands-on content creation abilities to tell compelling stories about our mission, products, and partners.

WHAT YOU’LL BE DOING:

• Develop and execute comprehensive content and communications strategies aligned with business objectives and brand values
• Monitor content performance metrics and optimize strategies based on data insights, partnering with marketing and e-commerce on performance and testing efforts
• Collaborate with marketing, e-commerce, and product teams to develop effective messaging and campaigns
• Draft creative briefs for design projects and ensure brand consistency across all visual assets
• Create and oversee editorial calendars for all content channels including website, email, social media, etc.
• Occasionally write and edit high-quality content including blog posts, newsletters, product descriptions, and marketing materials
• Build and maintain brand guidelines and ensure consistent implementation across all channels
• Manage 2-3 direct reports