ABOUT US

Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into.
A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.

o Direct the tone of all product descriptions ensuring the Ecom team adhere to guidelines and include all relevant product details and USPS.

• Develop storytelling around key brand initiatives such as ESG, partnerships, and seasonal campaigns.
• Collaborate with internal teams across Marketing, PR, Social, CRM, Design, and eCommerce to align messaging and campaign objective.
• Create localised and culturally relevant content for international sites and regional markets.
• Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies using tools like Google Analytics, SEO platforms, and data analysis.
• Continually refine copy guidelines in line with brand evolution, performance insights, and customer feedback.
• Conduct research into industry trends, competitor messaging, and performance metrics to inform future strategies

THE ROLE

Brand Copywriter
Location: Manchester Brands: Club L London | Lavish Alice | Beyond Fulfilment
Join the team shaping the voice of fashion-forward occasionwear, high-end eCommerce, and industry-leading fulfilment services. We’re looking for a talented and strategic Brand Copywriter to support the storytelling, tone, and communication strategies across our growing brand portfolio: Club L London, Lavish Alice, and Beyond Fulfilment.
This is a high-impact role for a copy and comms expert who can pivot between B2C fashion messaging and professional B2B narratives—bringing each brand to life with clarity, creativity, and consistency.

THE ROLE: YOUR PURPOSE

As our Brand Copywriter, you’ll be the creative and strategic mind behind all internal and external written communications. You’ll develop and implement brand-wide tone of voice strategies, creating copy that informs, inspires, and converts—whether it’s customer-facing CRM campaigns, internal HR documents, global eComm content, or B2B marketing toolkits.
You’ll work cross-functionally to ensure copy is impactful, engaging, and always aligned with each brand’s purpose and personality. This is a hybrid role requiring adaptability, precision, and the ability to switch between formats and audiences with ease.

KEY RESPONSIBILITIES

• Own the tone of voice for each brand across all communication touchpoints—ensuring clarity, consistency, and resonance in every message.
• Write and optimise copy for a wide variety of platforms and formats, including:
  o CRM (emails, flows, promotions)
  o Social media (channel-specific strategy and messaging)
  o Website content (landing pages, banners, categories)
  o Campaign copy
  o Develop and execute Blog concepts and copy in line with campaign launches, seasonal trends and searches
  o Press releases, PR kits, brand books, lookbooks
  o Business communications (HR documents, investor packs, partnership documents and pitches, internal comms)
  o B2B toolkits and client-facing material for Beyond Fulfilment

o Direct the tone of all product descriptions ensuring the Ecom team adhere to guidelines and include all relevant product details and USPS.

• Develop storytelling around key brand initiatives such as ESG, partnerships, and seasonal campaigns.
• Collaborate with internal teams across Marketing, PR, Social, CRM, Design, and eCommerce to align messaging and campaign objective.
• Create localised and culturally relevant content for international sites and regional markets.
• Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies using tools like Google Analytics, SEO platforms, and data analysis.
• Continually refine copy guidelines in line with brand evolution, performance insights, and customer feedback.
• Conduct research into industry trends, competitor messaging, and performance metrics to inform future strategies.