📍 Bentleigh East, Melbourne (Hybrid)

Lifestyle, Design & Ecommerce Brand

Love content, socials, storytelling and evolving a brand voice?

Brand & Creative Specialist

About Us

Established in 1999, Toshi is a heritage Australian brand in the premium lifestyle, fashion and gift space. Built on a solid B2B foundation, we're now scaling DTC. Our focus is on quality, elevated design and sustainability, and while we remain committed to slow fashion, our e-commerce business is growing rapidly.

Our work lives at the intersection of design, storytelling and technology. We create for parents and gift givers who want beautiful, considered pieces with a story behind them. Every image, word and touchpoint is held to an elevated bar, and increasingly, AI is how we hit that bar faster without lowering it.

If you want to see your creative ideas come to life on a small, founder-led team where every voice matters, you'll feel at home here.

The Role

This role blends creative thinking and execution. You look at a new collection or product launch and can see how it could come to life creatively, from mood board, look and feel through to content,) then bring it to life through photographic and AI-generated creative at an elevated, editorial standard.

You'll collaborate on the brands creative direction, not just execute someone else's brief:

• Help shape the voice and visual direction for seasonal collections and launches across sales, paid performance and digital marketing channels
• Produce the creative yourself, blending lifestyle imagery, UGC and product photography with AI image generation
• Work within a structured pipeline: brief → generation → QA → live ad
• Collaborate with our Creative Director and Founder, who review direction and provide final sign-off
• Develop and execute social content across key platforms, contributing ideas to the broader social strategy
• Build and manage a rolling seasonal content calendar across social, EDM and key digital touchpoints, bringing together launches, campaigns, key occasions and always-on content
• Create and coordinate EDM campaigns, including content, copy, imagery, audience segmentation and customer flows
• Help evolve the brand's tone of voice, messaging and storytelling across social, email, website and paid channels
• Use performance insights across social, EDM and ecommerce to understand what is resonating and help improve future content and creative

You'll help drive the creative vision, bringing ideas to the table and turning agreed direction into high-quality creative. This is a high-ownership, hands-on Specialist role, not a people-management position.

The Requirements

• Hands-on AI image generation with real creative judgment and brand sensibility. You experiment, stay current with AI and creative tools, and can hold visual consistency 
• Strong static creative skills, with a working knowledge of content specs and placement requirements, and the flexibility to move across platforms as the brand expands
• The ability to conceptualise and bring copy and imagery together to create high-performing content
• Experience creating content across social and digital channels, with an understanding of how content calendars, EDM and customer communications work together
• An understanding of EDM fundamentals including segmentation, customer journeys/flows and performance
• A portfolio showing creative direction you've contributed to or driven (mood boards, concepts, premium or editorial finished work), with specific examples you can walk us through
• Genuine passion for style, design and elevated lifestyle product
• Strong communication and collaboration skills, and comfort balancing speed with premium quality in a fast-paced environment
• Attention to detail and accuracy
• Competence with AI design tools, Figma, Photoshop and Premiere for finishing and compositing

The Opportunity

This is a high-impact role. You'll be integral to evolving Toshi from its B2B heritage into a consumer brand, helping to build our voice and visual connection with customers. Your work will directly shape how our products appear, convert and scale across e-commerce channels, so you'll see the commercial impact of your creative decisions quickly.

If you want to contribute creative vision, fast iteration with AI and a team that values your contribution, we'd love to hear from you

The Perks

• Hybrid potential
• Birthday leave
• Generous staff discounts
• Inclusive culture
• Dog friendly office
• Gym next door
• Parking on-site 

The Process

Our process includes a screening call and interview, a portfolio review and a short brief exercise (a lightweight version of a real product brief) so you can show us how you think and work.

• Interested? reach out with your folio to yuliya@altairrecruitment.com.au