SKILLS AND EXPERIENCE REQUIRED

• Extensive experience in social media marketing, digital analytics, and e-commerce, with a proven track record of driving measurable results.
• Demonstrated expertise in digital insights & analytics tools.
• Strong understanding of e-commerce platforms and on-retail marketing strategies.
• Experience with AI-driven insights and automation tools is highly desirable.
• Proven ability to lead global initiatives and collaborate effectively with cross-functional teams.
• Strong understanding of brand equity measurement and media ROI analysis.

Desired Skills:

• Data Analysis & Interpretation; able to analyse complex data sets, identify trends, and derive actionable insights.
• Strategic Thinking & Planning; can develop and implement strategic social media and e-commerce plans.
• Media Mix Optimization; expertise in optimizing media mix strategies to drive efficiency and ROI.
• AI-Driven Insights & Automation; proficient in leveraging AI tools for insights generation and automation.
• Cross-Functional Collaboration; excellent ability to collaborate effectively with teams across different departments and regions.

We are seeking a strategic and result-oriented Brand Demand-Creation Insights Manager to lead the optimization of our social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.
This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results. Key responsibilities include: