Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
QVC UK is looking for a dynamic Brand Development Specialist to champion the growth and evolution of our brand awareness. This essential role will strategise perception-shifting activities that enhance QVC’s relevance and consideration within the market. Reporting to the Brand Development Senior Specialist, you’ll lead projects that align with QVC’s Leadership Competencies, promoting agility, collaboration, and innovation across all brand campaigns.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewellery – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service.
QVC International brings the QVC shopping experience to millions of people in Germany, Austria, Japan, the U.K., Ireland and Italy. QVC International reaches 124 million homes via 10 television networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. QVC International has team members in the U.K., Germany, Japan, Italy, Poland and China.
Your Impact

Brand Development (70%)

• You will help support QVC’s broader goals to create awareness and engagement, enhancing our positive reputation and expanding the customer base.
• You will develop relationships with external agencies to manage media campaigns, ensuring our brand message resonates at the market level.
• You’ll collaborate with the UK Commercial Director MGE and Strategic Partnerships Director to implement strategic initiatives in external campaigns and activities, including event management.
• You will craft compelling brand creative strategies in partnership with media agency teams, ensuring consistency and alignment in all external campaigns.
• You’ll communicate ongoing campaign results to partners with high-level KPI presentations.
• You’ll offer brand guidance to the wider team, working with content development and creative teams for brand alignment.

Analysis and Impact (30%)

• You will conduct post-initiative tracking and Return on investment analysis with external partners and Customer Analytics team to assess effectiveness and enhance future campaigns.
• You’ll collaborate with Customer Insight peers to implement brand health tracking and sentiment analysis for the UK team.

What You Bring

• You have demonstrated brand marketing acumen, preferably in multi-brand retail environments.
• You have business and commercial knowledge and are strategic in the way you think.
• You have the mix of being analytical paired with a creative eye and entrepreneurial spirit.
• In-depth knowledge of QVC’s business model.
• You’ll be a good communicator for presentations across multiple platforms.
• You can carry out in campaign design, execution, and analysis, with experience managing external media agencies and large budget campaigns.

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If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, paid time off, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
WorkWithUs@qvcqrp.com
for assistance. QVC UK is a Disability Confident employer and operates a Guaranteed Interview Scheme. For any UK based roles - if you’d like to be considered under this scheme, please indicate this on the application form.

Please refer the Job description for details