BRAND DIGITAL LEAD (CONTENT & INFLUENCE)

Growth path: Creative Direction / Brand Strategy
Location: Remote-friendly (Province of Quebec) * Hybrid
Employment: Full-time

ROLE OVERVIEW

We’re looking for a Brand Digital Lead to own and elevate Aupale’s digital voice across global markets. This role is both strategic and hands-on — you’ll shape our digital presence, manage campaigns, and bring the brand to life through premium social content, influencer collaborations, and experiential activations.
As a creative maker, you’ll shoot, edit, and craft content that reflects Aupale’s luxury identity, while driving measurable engagement and reach. You’ll oversee digital campaigns end-to-end, from concept to execution, ensuring consistency across channels. You’ll also manage communications with influencers and partners, and translate cultural moments — from pop-ups to impact events — into hype that builds community and brand equity.
You’ll report to: Founder/CEO (and collaborate closely with marketing partners, regional consultants, and creators).

WHAT YOU’LL DO

• Create visual assets: short films, reels, photography, and graphics.
• Write and publish engaging posts that embody brand values.
• Collaborate with mixologists, chefs, and lifestyle creators to generate authentic content.
• Encourage and manage UGC/micro-creator programs.
• Manage online marketing campaigns with influencers.
• Maintain brand standards and compliance across all digital channels.
• Track performance, test creative ideas, and share learnings with leadership.