ABOUT RAPHA

Rapha’s vision is to make cycling the most important sport in the world because we believe in the transformative power of cycling. We’ve earned a global reputation for crafting the world’s finest cycling apparel, and for telling stories that elevate the sport through compelling content. As we look ahead, we’re focused on growing our brand’s impact and sharpening our voice - and we’re looking for a Brand Editor to lead the way.

THE ROLE

As Rapha’s Brand Editor, you’ll be the guardian of our tone of voice and a key creative within the Brand Marketing team. You’ll shape stories that span brand campaigns, product launches, content, and more - bringing clarity, emotion and flair to everything we say. Whether scripting a film, writing product descriptions, or crafting campaign headlines, you’ll elevate every touchpoint and ensure consistency across channels.
You’ll also lead a global network of freelance writers, support internal teams with expert copy guidance, and contribute to the evolution of Rapha’s voice in a fast-moving, creatively ambitious environment.

KEY RESPONSIBILITIES

• Own and evolve Rapha’s tone of voice, ensuring distinctiveness and consistency across channels
• Collaborate with the wider Brand (Creative and Marketing) and Product teams to develop campaign concepts and narratives
• Commission, guide and edit work from freelance writers
• Write copy for brand campaigns, editorial features, rapha.cc, social, email, film and paid media
• Collaborate with the Product team to create inspiring and informative product copy, including on-garment storytelling elements.
• Maintain an editorial lens on the cycling world, bringing cultural relevance to our content
• Partner with Digital and Performance teams to optimise SEO visibility and ensure copy effectiveness across customer journeys.
• Write internal and B2B copy including press releases and product storytelling
• Ensure all written communication reflects the style, precision, and ethos of Rapha