Brand Engagement and Marketing Executive

at  Philip Morris International

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Philip Morris Management Services (Middle East) Ltd (PMMS is looking for a Brand Engagement & Marketing Executive to join the Brand Marketing Team. In this role you will have the opportunity to contribute to establishing our Smoke-Free products as an experience brand across the GCC markets by delivering locally relevant and engagement moments through tools, events and campaign that will drive brand awareness, consideration, brand building and raise brand meaning resulting in sales and market share growth and a sustained emotional connection with consumers.

YOUR ‘DAY TO DAY’

• Develop engagement ideas, tools and events for various campaigns and product launches through the year
• Oversee the execution of the engagement plan on ground and in events by managing and coordinating with external agencies to bring ideas to life
• Integrate brand engagement tools into events and other brand activities to create a cohesive and immersive brand experience.
• Lead on content creation for assigned projects through the localization/ transcreation of messages, toolboxes and initiatives designed to amplify and promote events, ensuring maximum reach and impact.
• Align on plans and scope with key stakeholders, briefing external or internal agencies and managing project timelines, budget and requirements to ensure quality and timely delivery.
• Create detailed, visual, content briefs for assets across different channels (Web, CRM, Social, Paid Media etc.)
• Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation
• Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes.

MINIMUM REQUIREMENTS

• You have University degree in Business Administration/Marketing; MBA is a plus
• You have 3-5 years of B2C brand marketing experience on the brand side or in a content development role within a creative/ media agency, e-commerce, or social media companies
• Digital experience with an omni-channel marketing approach (social media, Web, CRM, Paid Media). Strong understanding of digital platforms & tools is an asset
• Strong understanding of and passion for brand marketing and communication
• Excellent planning and project management skills, experience working in multi-disciplinary cross-functional project teams
• Strong analytical skills, problem solving capabilities and data-driven thinking
• Content creation and toolkit development experience is an asset
• Fast learner, curious and outward looking
• Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Excellent command of English (both written and spoken). Arabic is an asset.

Please refer the Job description for details