ABOUT HIGH NORTH LABORATORIES:

High North Laboratories Inc. is Canada’s fastest-growing analytical cannabis laboratory, delivering quick, reliable cannabis testing to ensure transparency and confidence in every transaction. Committed to innovation and continuous quality improvement, we believe our success is driven by a strong, cohesive team. Proudly recognized as Cannabis Lab of the Year in 2021, 2022, 2023, and 2024.

SKILLS, QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing, communications, or brand management.
• Proven experience in brand strategy, campaign execution, and large event planning.
• Highly proficient in Google applications (Docs, Sheets, Slides) and marketing tools (Eventbrite, Canva, and HubSpot).
• Strong understanding of digital marketing (Google Analytics, Ad Solutions, , including social media platforms (Instagram, LinkedIn, Facebook, X).
• Experience with graphic design and branding, ensuring brand consistency across materials.
• Highly organized with exceptional attention to detail.
• Strong people skills with a collaborative, results-driven mindset.
• Exceptional written and verbal communication skills
• Advanced French written and verbal communication skills (an asset).

ADDITIONAL REQUIREMENTS:

• May be required to pass an education/employment verification.
  Job Types: Full-time, Permanent
  Pay: From $55,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Discounted or free food
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Wellness program

Ability to commute/relocate:

• Vaughan, ON L4L 3R7: reliably commute or plan to relocate before starting work (required)

Experience:

• Graphic design: 3 years (required)
• Google applications (Docs, Sheets, Slides) and Eventbrite.: 3 years (required)
• Marketing and/or communications, including internships.: 5 years (required)
• Creating advertising and promotional campaigns: 3 years (required)
• Social media management: 3 years (required)

Work Location: In perso

• Develop, implement, and manage marketing strategies to support High North’s brand positioning and business objectives.
• Strengthen brand identity through consistent messaging, visual elements, and marketing materials.
• Conduct market research to identify trends, competitor strategies, and new opportunities.
• Oversee and execute multi-channel marketing campaigns, including digital advertising, email marketing, and content marketing.
• Develop and maintain social media accounts, ensuring brand consistency and engagement.
• Collaborate with internal teams to update and maintain the company website.
• Partner with company experts to develop, implement, and evaluate educational programs under High North Education.
• Create compelling content, including press releases, blog posts, key presentations, speeches, and executive bios.
• Plan, coordinate, and manage corporate events, workshops, industry conferences, and public-facing engagements to enhance brand awareness.
• Identify sponsorship and partnership opportunities to increase brand exposure.
• Coordinate media relations, arrange interviews, and act as a spokesperson for the company when required.
• Work with internal team to organize events and initiatives at High North or for the organization.
• Design and develop marketing collateral, including brochures, reports, newsletters, and branded materials.
• Track and analyze marketing performance metrics, providing data-driven recommendations for improvement.
• Manage special projects as assigned by the Executive Team.