Brand Executive/Manager at Messe Muenchen India

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

0.0

Posted On

24 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Marketing, Project Management, Communication Skills, Marketing Analytics, Creative Thinking, Digital Marketing, Brand Positioning, Vendor Management, Media Relations, Budget Management, Trade Shows, Marketing Collaterals, Social Media, SEO, Collaboration, Innovative Marketing

Industry

Events Services

Description

Planning • Will be responsible for working with Project Directors for the trade show concepts. • Planning & executing & tracking and managing the marketing and communication budgets effectively. • Will be responsible for creating strategies to increase footfalls at the trade fairs. Brand positioning • Will be responsible for end-to-end marketing & branding activities. • Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers. • Responsible for editorial direction, design, production and distribution of publications and collaterals. • Will be responsible for innovative marketing ideas and independently executing the marketing plan. Marketing Operations • Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed. • Will be responsible for marketing and promotions of existing concepts. • Will be responsible for creating new concepts/schemes in consultation with Project Directors. • Will be responsible for creating all marketing collaterals for the portfolio of trade fairs. • Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them. • Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events. • Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions. • Supporting head of department in vendor appointment process. • Coordinate with PR agency to gather reports on distributed releases. • Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc. • Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message. Reporting Structure & Task Sheets • Direct reporting to the Head of Marketing/CMO. • Responsible for giving direction to marketing managers, whenever required. • Responsible for conducting weekly/bi-weekly meetings with project teams. • Timely following and executing the ‘Task sheet’ and ‘Marketing Plan’. Candidate Requirements: • 10-15 years of experience in event marketing, with a proven track record of success. • Strong communication skills, with the ability to effectively collaborate across teams and departments. • Exceptional project management abilities, including the ability to prioritize tasks and meet deadlines in a fast-paced environment. • Proficiency in marketing analytics and reporting tools, with the ability to derive insights and make data-driven decisions. • Demonstrated ability to think creatively and develop innovative marketing strategies to drive results.

Responsibilities

The Brand Executive/Manager will be responsible for planning and executing marketing strategies for trade fairs, ensuring effective budget management and brand positioning. They will also oversee the creation of marketing collaterals and manage media relations to enhance brand visibility.