Brand Growth Manager at WK Kellogg Co

, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

148400.0

Posted On

28 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Business Performance Narrative, Data Analysis, Growth Opportunities Identification, Innovation Strategy, Pricing Effectiveness, Upselling Strategies, Post-Promotional Analysis, Household Trend Analysis, Stakeholder Collaboration, Merchandising Adherence, Inventory Tracking, Demand Forecasting, Ad Hoc Analysis, Excel, Circana, Power BI

Industry

Food and Beverage Manufacturing

Description

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. JOB OVERVIEW The Brand Growth Manager (BGM) on the Kellogg Kroger team is responsible for shaping a clear, compelling narrative of business performance for both internal and external audiences. This role evaluates the end-to-end business—from orders and distribution center inventory through to consumer consumption—to identify risks, issues, and opportunities. The BGM partners with the team to uncover new growth opportunities, including innovation, display execution, pricing effectiveness, and upselling strategies for field and division teams. Additionally, the role leads post-promotional analysis to improve future promotions and analyzes household, trip, and spend-per-trip trends to drive sustained growth. As a critical thought partner, the BGM enables the broader team to understand past performance while proactively identifying future risks and opportunities. This is an Onsite role in our Cincinnati, OH office. You will travel up to 25% of time. HERE'S WHAT YOU'LL BE DOING Narrative Crafting: The BGM plays a crucial role in shaping both internal and external narratives concerning Kroger’s performance. This involves collaboration with key stakeholders on the team to ensure we are prepared to talk to internal leadership as well as customer leadership. Team Preparedness: Ensuring the team is well-prepared for discussions about merchandising, pricing, promotions, supply positions, and market dynamics. This includes holding the customer accountable for pricing and promotional adherence to plans. Weekly Notifications: Sending out weekly pricing notifications to ensure divisions are adhering to everyday pricing. Also, providing weekly notifications on merchandising and ad adherence. Post-Promo Tracking: Tracking promotions post-execution and sharing insights internally and with the customer. This helps identify areas where we executed optimally and where there is opportunity for improvement in future promotions. Customer Allocations Analysis: BGM analyzes customer allocations for upcoming promotions and provides recommendations by division and by store for upsells 4-6 weeks prior to promotions. This has led to significant upsells with the division team, such as $18M in 2025, with an expected $25M in 2026. Inventory Tracking: Responsible for weekly tracking of inventory, highlighting any areas where we are dramatically high or low, and addressing these issues. This also aids in future forecasting. Demand Forecasting: Ensuring we are adequately ordering for upcoming big promotions by looking within the Kroger demand forecast and partnering with the customer where necessary. Ad Hoc Analysis: Conducting ad hoc analysis; i.e., Assessing the household impact of pricing and promotional changes. This is critical as the team shifts its promotional strategy to a higher mix of entry promotions. Display Vehicle Setup: Setting up new display vehicles within the Kroger system, an ongoing task involving LTOs, promo displays, etc. QUALIFICATIONS We are seeking a highly analytical, naturally curious self‑starter with a strong “make it better” mindset. The ideal candidate brings solid business acumen with a clear understanding of end‑to‑end customer processes. Experience and familiarity with Kroger is strongly preferred, and 5+ years of CPG experience is a plus. The role requires advanced proficiency in computer software, including Excel, Circana, and Power BI, along with the ability to quickly learn new systems such as Kroger Stratum and Market 6. The candidate must be able to synthesize large volumes of data into clear, compelling, and easy‑to‑understand narratives for both internal and external audiences. Salary Range: $118,720 - $148,400 Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: Incentive Plan bonus eligibility Health, dental and vision insurance Savings and Investment Plan with Company match and contribution Paid Time Off (includes paid sick time) 11 Paid Holidays Life Insurance, AD and D Insurance and STD/LTD Tuition reimbursement, adoption assistance for eligible employees Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. Let’s create gr-r-reat days, WK Kellogg Co Recruitment

Responsibilities

The Brand Growth Manager is responsible for shaping a clear narrative of business performance for internal and external audiences by evaluating end-to-end business processes from orders to consumer consumption. This role partners with the team to uncover new growth opportunities through innovation, display execution, pricing effectiveness, and leads post-promotional analysis to drive sustained growth.