Brand Growth Specialist

at  Thomas International

At Thomas, we envision a world of limitless human potential achieved through deep self-awareness and strong connections among individuals. With over 40 years of experience, we have been at the forefront of providing talent assessment platforms that assist businesses worldwide in recruiting, retaining, and developing exceptional talent.
But now, it’s time for a change…
The future of work is undergoing a remarkable transformation, and Thomas is determined to break free from its origins as a “traditional” assessment provider. We are embarking on an exciting and bold journey to redefine how people interact in the workplace, setting new standards for the industry.
Thomas has introduced a new platform called Connect which is designed to revolutionise the way teams collaborate by providing actionable insights that enhance communication, improve relationships, and drive performance. By leveraging behavioural and psychometric data, Thomas Connect empowers individuals and organizations to unlock their full potential by fostering a culture of understanding and collaboration. With features like team profiling, behaviour comparison tools, and personalised development tips, the platform offers a practical and engaging way to optimise every interaction, helping teams work smarter, not harder.

REQUIREMENTS

• Proven experience in a brand growth or market development role, ideally within a SaaS or similar environment.
• Demonstrated ability to develop and execute long-term brand strategies.
• Strong storytelling and communication skills with the ability to engage diverse stakeholders.
• Familiarity with leveraging AI and marketing automation tools to drive efficiency and creativity.
• Strategic thinker with a data-driven approach to decision-making.
• Collaborative and adaptable, thriving in a dynamic, fast-paced environment.
• Self-motivated and focused on delivering impactful results.

THOMAS ASSESS – OUR TALENT ASSESSMENT TOOL

Thomas has revolutionised the way job success is identified. We know, there are limitations in relying solely on CVs, applications, and interviews for predicting success, as they’re often influenced by biases. Here’s where Thomas Assess comes in: a Talent Assessment Tool designed to unveil the true potential of candidates.
A Job Profile has been created by the Hiring Team in Thomas Assess. This identifies the Learning Environment the role will operate in, and the Behaviour and Personality traits required to a be success. Using our Job Profile, Thomas Assess refines your assessments, aligning key factors with job requirements to yield a tailored star rating and interview guide. This allows us to gain insights into candidates, reduces bias, enables us to be crystal clear about the role and the type of candidate we’re looking for and improves the effectiveness of our interviews. Rigorously tested and endorsed by the British Psychological Society, Thomas Assess empowers us to make informed decisions based on valid, reliable insights.
More information on Job Profiling in Thomas Assess can be found here. You also will learn more about Thomas Assess as you progress through the recruitment process.

IS THIS ROLE RIGHT FOR YOU?

We are seeking an Innovative, Communicative, and Driven Brand Growth Specialist to join our Marketing team. Reporting to the Chief Customer Officer, you will play a pivotal role in shaping the perception of Thomas Connect in the market. From refining our brand narrative to driving thought leadership, you’ll be at the forefront of positioning Thomas as a leader in team connection and collaboration solutions. This role offers the opportunity to combine creativity, strategy, and data-driven decision-making to make a lasting impact.
If you are passionate about storytelling, market insights, and building brand awareness, we’d love to hear from you.

KEY RESPONSIBILITIES

• Continually review the market and competitive landscape to identify trends and understand how Thomas Connect can enhance team connection, collaboration, and productivity.
• Develop and refine the Thomas Connect narrative, ensuring it resonates with target audiences.
• Establish and execute a strategic growth plan to maximise brand awareness and drive early engagement with future buyers.
• Build relationships with analysts, influencers, and customers to validate the increasing demand for Thomas Connect solutions.
• Collaborate with internal teams to create thought-leading content, including academic papers, videos, and podcasts, positioning Thomas as an innovator in the future of work.
• Organise and manage participation in speaking events, trade shows, and customer workshops to foster market engagement and gather feedback.
• Leverage AI tools to create distinctive, engaging content formats and amplify reach through social media.
• Measure and report on brand performance, using data insights to refine strategies and prioritise high-impact activities.