Brand & Insights Marketing Manager (6 Month Parental Leave Cover) at Victoria University Minimal

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

07 Jul, 26

Salary

128326.0

Posted On

08 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand management, Marketing strategy, Customer insights, Stakeholder management, Brand governance, Market research, Data analysis, Brand health tracking, Communication, Strategic planning, Brand training, Project management

Industry

Higher Education

Description

ABOUT VU At VU, we aim to be one of the leading impact universities in the world. VU is an impact driven university committed to equity, excellence and opportunity. Based in Melbourne’s west and connected globally, we put students first through the VU Block Model®, dual sector pathways and strong industry partnerships. We are a values led, inclusive workplace where diverse talent is supported to make a real difference. ABOUT THE TEAM The Brand & Marketing team sits within Victoria University’s broader Marketing portfolio and plays a central role in driving brand reputation, student acquisition and student experience outcomes. The team brings together specialists across Brand & Content, Marketing, Marketing Automation and Student Experience, working collaboratively to deliver insight‑led, high‑quality brand and marketing activities across all channels. Partnering closely with teams across the University and external agencies, the focus is on using market and customer insights to build a strong, consistent brand presence, support recruitment objectives, and continuously enhance the student journey. ABOUT THE ROLE This role is all about bringing the VU brand to life in a meaningful, consistent way. As Marketing Manager (Brand & Insights), you’ll work closely with teams across the University to provide clear brand guidance and smart insights that help shape campaigns, improve the student experience and support recruitment goals. You’ll balance big picture thinking with hands on delivery — from using research and data to track brand health and student sentiment, to acting as a trusted brand guardian who helps others get it right. It’s a collaborative, influential role suited to someone who enjoys partnering with stakeholders, turning insights into action, and making sure the VU brand shows up strongly everywhere it matters. POSITION KEY DUTIES In this senior specialist role, you’ll: * Act as a brand guardian, embedding VU’s brand across channels, campuses and experiences * Support brand health, market and customer insight activities, turning data into clear, actionable guidance * Measure and report on key brand, market and experience metrics * Strengthen brand governance, guidelines and self-service tools * Deliver brand training and engagement across the University * Manage and develop VU branded merchandise and key external partners This is a role where judgement, influence and credibility matter and where your work will be visible and valued. POSITION DETAILS Classification: HEP 8 Salary: $113,953 - $128,326 Plus 17% Super Employment Type: Fixed Term – 6 Month Parental Leave Cover Hours per Week: 36.75/1 FTE Location: Footscray Park Campus – 3 days on-site For a detailed overview of the role’s duties and responsibilities, please refer to the Position Description: Marketing Manager Brand and Insights [https://webresources.vu.edu.au/hr/employment/pdf/2026/385_17671.pdf] ABOUT YOU You’re an experienced brand and insights professional who enjoys operating at both strategic and hands on levels. You’re comfortable advising senior stakeholders, confident translating insight into action, and motivated by work with real social impact. You’ll bring: * Significant experience in brand management, marketing and/or customer insights * A strong track record delivering brand and research initiatives that drive measurable outcomes * Excellent stakeholder management and communication skills * Experience improving brand governance, training and engagement * The ability to thrive in a complex, purpose driven organisation * Experience in the tertiary education sector is valued, but not essential. HOW TO APPLY To submit your application please click on the Apply button. Applications must be submitted as a single document comprising: * A cover letter * Your curriculum vitae/resume * Your responses addressing all selection criteria located in the position description * Evidence of applicable qualifications, licences and registration Applications will close Sunday 26 April at 11:59pm. This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged. Visa sponsorship is not available for this position. This role requires for applicants to have full and permanent working rights in Australia. WHY JOIN VU VU provides competitive salaries, excellent superannuation, and a variety of benefits. university fosters an environment where staff can excel, achieve their goals, and develop their careers. With a focus on diversity, inclusion, and family-friendly policies, VU supports both professional and personal well-being. For more information, please visit our Careers at VU Webpage https://www.vu.edu.au/about-vu/strategy-leadership-governance/jobs-at-vu OUR COMMITMENT Victoria University is committed to fostering an inclusive, respectful, and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country, while championing progressive inclusivity for all—embracing Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socioeconomic backgrounds. As a WGEA Employer of Choice for Gender Equality, we strive to create a place where everyone feels they belong, and we ensure a positive, barrierfree recruitment experience by providing adjustments and accessible formats upon request at inclusivecareers@vu.edu.au or (03) 9919 5999.

Responsibilities

The role acts as a brand guardian to embed and maintain the university's brand identity across all channels and campuses. It involves leveraging market and customer insights to shape campaigns, measure brand performance, and provide strategic guidance to internal stakeholders.