Brand Lead

at  Amartha

ABOUT AMARTHA

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

REQUIREMENTS

• A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• Over 5 years of experience in brand strategy or marketing, particularly within the Fintech, Financial Services, or Technology sectors.
• Proven expertise in developing and managing brand strategies for both B2B and B2C segments.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent storytelling and communication abilities.
• High level of creativity and attention to detail in crafting compelling brand narratives.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
  At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.
  We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.

ABOUT THE ROLE

We are looking for a creative and data-driven Brand Lead to guide, shape, and execute our brand strategy, enhancing its identity and positioning in the market. This role will focus on increasing brand awareness, crafting impactful narratives, and ensuring consistent messaging across all channels to effectively engage and inspire our target audience in Indonesia.