SUMMARY

Lead, develop and drive the execution of brand strategy or multiple brands plans (or new product launch readiness for Brand Lead–New Products role) to maximise market share and revenue growth for Novartis

MAJOR ACCOUNTABILITIES:

• Develop strategic brand plan aligned with Global and Local plans
• Builds brand focus and direction based on clear customer insights
• Identifies area market insights and opportunities via customer interactions
• Adopt new and innovative approaches
• Gaining deep insights to inform Strategy development.
• For new products brand lead role –build with V&A and medical colleagues
• Lead brand tactical plan and implementation and choice of the marketing mix
• Creative campaign development and launch plans
• Set KPIs to measure the impact and ROI of tactical plans, also measure with the voice of the customer for customer experience
• Represent the UK with global teams and providing UK insight and contributing to Global strategic decisions related to the TA indication
• Achievement of Brand sales and market share targets
• Lead the volume-based forecast for the demand planning and financial process
• Monitors and controls team expenditure in line with the agreed budget communicating deviations
• Lead cross-functional team matrix, as well as own marketing team (TA dependent)
• Demonstrates enterprise mindset and customer focus
• People Development -develops talent and capability, builds effective and teams promotes engagement
• Leads performance
• Management and optimisation of relationships with all relevant stakeholders, both internally &externally
• Establish and maintain relationships with key accounts/ hospitals/ customers as needed
• Role model for our culture, values & behaviours, consistently demonstrating the highest ethics and integrity-based standards
• Self-awareness
• Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved

WORK EXPERIENCE:

• Project Management
• Operations Management and Execution
• People Leadership
• Cross Cultural Experience
• Proven Ability to Develop trust-based relationships with key regional
  Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
  Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
  Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
  Division
  International
  Business Unit
  Universal Hierarchy Node
  Location
  United Kingdom
  Site
  London (The Westworks)
  Company / Legal Entity
  GB16 (FCRS = GB016) Novartis Pharmaceuticals UK Ltd.
  Functional Area
  Marketing
  Job Type
  Full time
  Employment Type
  Regular
  Shift Work
  No
  Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.