Full job description

Role Overview

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

Key Responsibilities:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.
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