SUMMARY

LI-Hybrid

Location: London (The Westworks)
Relocation Support: This role is based in London (The Westworks). Novartis is unable to offer relocation support: please only apply if accessible.
About the Role:
As Brand Lead for SMA Gene Therapies you will lead, develop and drive the execution of brand strategy with the objective to maximise market share and revenue growth for Novartis.

REQUIREMENTS:

• Previous Brand Management experience is desirable
• Gene Therapies / Rare Disease experience is desirable
• People leadership or cross functional experience / leadership
• Proven ability to develop trust-based relationships with key internal and external stakeholders and in leading a matrix organisation
• Analytical and problem-solving skills
• Strong project management skills
• Experience of different stages of product life cycle (launch experience desirable)
• Thorough understanding of the UK NHS and pathways and how this impacts on the business
• Sales experience (Key Account Manager level) desirable

KEY RESPONSIBILITIES:

Your responsibilities include, but are not limited to:

• Lead the marketing mix and implementation of promotional activities in line with marketing budgets, internal SOPs and Code of Conduct guidelines across Omni-channel platforms
• Lead, align and work with cross-functional teams to deliver brand strategy and operational plans
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brands
• Implement launch and recall of sales materials for field force, and updates where necessary
• Represent UK with international/regional teams and providing UK insight and contributing to international strategic decisions related to the therapy area and brands
• Owns and leads the brand strategy and planning processes in-line with International/CPO direction, OneBP and operational brand plan using insight driven analysis
• Achievement of sales targets
• Monitors and controls expenditure
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives