External Agencies, Communication Skills, Campaigns
Industry
Marketing/Advertising/Sales
Description
Responsibilities
Working with MM to deliver Pepsi Beverages core brand activations, leveraging brand assets to create impactful AFH activations across media, digital and POS for key AFH sub-channels
Work with commercial teams in PepsiCo and Carlsberg Britvic to create total Beverage Portfolio Marketing activations to win with customers in both AFH and Aggregators / eComm
Work directly with key AFH Partners, Yum Group, Cineworld, Vue to create and execute channel plans that integrate into Pepsi Max brand plan