Tesco UK • Welwyn Garden City • Apply by 26-Aug-2025
About the role
A fantastic and unique opportunity has arisen for a Brand Manager to join our Bakery and Dairy team.
The successful candidate will lead the strategic development and execution of Own Brand plans across the Bakery & Dairy categories, to achieve brand and commercial KPIs for the categories. They will spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams.
The role will provide autonomy and responsibility for the own Brand architecture in Bakery & Dairy, helping grow their participation across all tiers. Alongside this there will be sole responsibility for leading the creation and evolution of Customer led propositions across both categories.
What is in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work.

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

• Building strong relationships across the Bakery & Dairy team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
• Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Bakery & Dairy’s 3 year growth plans.
• Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Bakery & Dairy Big Bets to customers.
• Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
• Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
• Analyzing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
• Work with the communications team to feed the Bakery & Dairy Plan priorities into the relevant parts of the communications plan.
• Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
• Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).

You will need

• Strong customer understanding
• Strategic thinking and planning.
• Market analysis and segmentation
• Competitive Intelligence
• Collaborative approach to team management
• Propositions development
• Adaptability & ability to cope with ambiguity.
• Stakeholder management

LI - EF1

LI - Hybrid

About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application

• Building strong relationships across the Bakery & Dairy team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
• Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Bakery & Dairy’s 3 year growth plans.
• Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Bakery & Dairy Big Bets to customers.
• Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
• Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
• Analyzing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
• Work with the communications team to feed the Bakery & Dairy Plan priorities into the relevant parts of the communications plan.
• Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
• Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams)