Brand Manager Candy & Hoover MDA - TEMPORARY at Haier Europe

Vimercate, Lombardy, Italy -

Full Time

Start Date

Immediate

Expiry Date

18 May, 26

Salary

0.0

Posted On

17 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Growth, Brand Expansion, Brand Plans Implementation, Direct-to-Consumer Capability, Digital Marketing, Ecommerce, Digital, Brand Building, Insights, Analytics, Consumer Purchase Experience, Go To Market Activation, Media Agency Management, Budget Management, Creative Concept Development

Industry

Manufacturing

Description

Job Posting Title Brand Manager Candy & Hoover MDA - TEMPORARY The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. What you will do In order to support the fast development of Haier Europe Business Line, the Brand Manager will take a major role in the brand strategy & deployment across all European markets. He/She will be responsible for developing brand strategies, promoting brand growth and expansion and implementing brand plans. The brand management includes direct-to-consumer capability through a test and learn model and a profound knowledge of all consumers touchpoints. The position requires full knowledge and understanding of the digital landscape (digital marketing, ecommerce, DTC) brand building, insights & analytics. Detailed activities and Responsibilities Define key brand values and overall brand positioning, in line with consumer targets. Oversees the 360° consumer purchase experience, from digital to in-store, including promotional activities and post-sales activities – NPS Develops a consistent and coherent approach in all customer touchpoints. Develops annual activation roadmap and marketing introduction process and plans. Activate new products value propositions and being in daily collaboration with Product Line to define product naming & architecture, messages, user experience and wider consumer engagement plans as well as share an integrated approach with Product Line to support pipeline definition. Responsible for the execution of the go to market activation strategy and execution together with the country trade organization and Go-to-Market department. Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase. Manage and challenge the performance media agency. Accountable for brand assets, investment ROI and business plan follow-up with local teams. Lead the development of creative concepts and develop brand communication campaigns. Stay current on market trends and competitive activity. Establish and maintain brand budget. What you need to succeed Must have Demonstrable ability to achieve results in a dynamic and international environment and to deliver on strategic, tactical and operational levels. Proven experience in creating and driving a successful 360° marcom activation plan. Education: Bachelor’s degree in Marketing, Sales, Ecommerce, Digital or related field. Professional experience: Proven experience as Brand Manager Soft Skills: Excellent verbal and written communication skills, including meeting facilitation and presentation skills Pro-active problem solver with the ability to assess a challenge and develop action steps for resolution Skilled in cross functional environment Language: Italian & Fluent in English #LI-MV1 Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.

Responsibilities

The Brand Manager will develop brand strategies, promote brand growth, and implement brand plans across all European markets, focusing on direct-to-consumer capabilities and understanding all consumer touchpoints. Key activities include defining brand positioning, overseeing the 360° consumer purchase experience, developing activation roadmaps, and leading creative concept development for communication campaigns.