CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One
The brand manager is responsible for driving proitable growth by building the strategic plans of Chambord & a portfolio of Prestige brands and ensuring best in class execution collaborating closely with the key UK & global markets stakeholders. This is a role which requires a strong ability to advocate & champion the brand within the business.
This is a role where you will need to be in the office 4 days a week and working from home on Fridays. Our modern office is based in Fitzrovia.
This is a 10 month fixed term contract.
What You Can Expect

Value Creation

• Development of long-term and annual brand plans seeking approval from local & regional brand stakeholders

  Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions Manage and track the A&P budgets for the brand including regular meetings with inance and budget owners to track spend

Strategic Relationships & Partnerships

• Lead and champion the brand and shape the direction and growth of the dierent expressions with the support of the Head of Marketing
• Develop strong working relationships with internal, external (creative, media and BTL agencies) and key global market stakeholders
• Partner with other markets to share best practices and assets on Chambord (Lead Market model) and lead communication work when needed
• Act as a role model of B-F values

Drive for results

• Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Prestige and Sales)
• Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
• Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach
• Strongly partner with production and production to ensure UK needs are fulilled

What You Bring to the Table

• FMCG/Spirit background
• Previous marketing experience building brands within a dynamic and fragmented category
• Experience in (operational) responsibility in ATL and BTL activities
• Experience working closely with PR agencies and managing earned media campaigns
• Strong & proven commercial skills
• Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
• On Trade knowledge and/or experience would be a plus
• Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written)

What Makes You Unique

• You are a creative problem solver with proven experience of growing brands within dynamic categories
• Self-Starter and growth mindset with an ability to challenge the status quo
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
• Adaptable, flexible and resilient

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

LI #Chambord

Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L1
Number of Openings Available:

Please refer the Job description for details