Company Description
Arabian Ethicals was established in 1977 to service the pharmaceutical industry as an agent for the management, storage, and distribution of manufacturers’ brands to both the private and governmental sectors.
Today, Arabian Ethicals has grown into one of the leading healthcare distributors in UAE, distributing 50 brands across its pharmaceutical core business, animal health, and consumer division.

Job Description

• Brand Strategy Development
• Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
• Establish and maintain brand positioning, ensuring consistent messaging across all marketing and communication channels.
• Conduct thorough market analysis to understand consumer needs, trends, and competitor strategies.
• Campaign Management
• Plan and implement consumer campaigns that effectively communicate the brand’s value proposition to target audiences.
• Collaborate with the team to design advertising and promotional campaigns.
• Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
• Product Portfolio Management
• Manage the end-to-end lifecycle of baby care products, from development and launch to ongoing marketing support.
• Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.
• Consumer Insights & Market Research
• Utilize consumer insights, surveys, and data analysis to inform brand strategies and identify opportunities for new products or improvements.
• Stay updated with market trends, consumer behaviour, and competitor activities to keep the brand relevant and competitive.
• Work closely with external partners, including agencies and suppliers, to implement successful marketing programs.
• Budget & Performance Tracking
• Manage brand budgets, ensuring efficient allocation of resources for marketing activities.
• Track and analyse brand performance, sales, and ROI to report on key results and identify areas for improvement.
• Business Development:
• Identify and secure new brand partnerships to expand the consumer division portfolio.
• Conduct market research to identify emerging trends and potential opportunities.

Qualifications

EDUCATIONAL QUALIFICATION REQUIREMENTS:

• Bachelor’s degree.
  Additional Information

SKILLS & PROFESSIONAL REQUIREMENTS:

• Proven experience in brand management and business development, preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing, and consumer behaviour.

EXPERIENCE REQUIREMENTS:

• 3-5 years’ experience in Marketing – preferable in healthcare consumer sector.
• Required UAE experience

Please refer the Job description for details