JOB SUMMARY

SP Services, a leading provider of medical, emergency, and first aid products, is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player in the UK Primary Care Group within the DCC Healthcare division, the Brand Manager will oversee branding, market positioning, and promotional campaigns, customer insights, brand guidelines and ensuring alignment with growth objectives.

QUALIFICATIONS & SKILLS

• Bachelor’s degree in Marketing, Business, or a related field or substantial suitable experience
• Proven experience in brand management, preferably within the healthcare, medical, or primary care sector.
• Strong understanding of branding, marketing strategies, and digital engagement.
• Ability to analyse data and translate insights into actionable strategies.
• Excellent communication and project management skills.
• Experience managing budgets and working with cross-functional teams.
• Knowledge of regulatory considerations in healthcare marketing is a plus.

• Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen SP Services’ market position within the primary care sector.
• Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). As part of owning and managing a rolling 12 month marketing calendar
• Product Positioning: Develop product positioning and messaging strategies that resonate with Trauma / Healthcare professionals and procurement teams.
• Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
• Stakeholder Collaboration: Work closely with cross-functional teams including sales category, and regulatory teams to ensure brand and campaign alignment.
• Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing the SP brand guidelines.
• Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
• Performance Tracking: Monitor and analyze key brand performance metrics to assess effectiveness and adjust strategies as needed.
• Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
• Group Collaboration: Building relationships and leverage synergies across the wider Primary Care Marketing community.