Brand Manager, Digital and consumer at Abbott Pediatrics

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

15 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Brand Management, Project Management, Data Analytics, Email Marketing, SEO, Content Creation, Social Media, Communication, Collaboration, Campaign Management, Consumer Engagement, Regulatory Compliance, CRM, Marketing Automation, Visual Representation, Performance Monitoring

Industry

Hospitals and Health Care

Description

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. Medical Devices Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine ﬁngersticks. About Diabetes Care We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Abbott Diabetes Care (ADC) Division is looking for a Brand Manager, Digital and consumer based in UAE As Brand Manager, you'll be responsible to- Drive, monitor and control digital & consumer-related programs and activities to ensure Abbott’s brand reputation, voice, perception, and image is safeguarded and represented in an optimal way. This includes driving brand awareness related campaigns and activations around the brand overall, specific programs as well as existing and new product launches targeted for consumers in GULF & Pakistan. This is all with the aim to help drive the business, so that the organization’s short and long-term business objectives are met. Comply with regulations and standards and protect the organization’s public reputation. What You'll Do- Ensures that all activities are performed in compliance with quality system requirements. Lead the development and execution of integrated marketing/communications campaigns, including collaborating and actively problem solving with cross-functional peers in PR, marketing, digital to ensure timely and strong execution as well as ensuring its alignment with the business objectives and goals. Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective, together with close collaborations with regulatory to ensure alignment to policies and procedures. Direct and manage the execution of the various brand related projects and campaigns, along with ensuring clear KPIs are set for each. Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products, including online/offline channels. Craft and create content and promotional material/templates to be used in both online and offline channels such as brochures, flyers, invitations, agendas, giveaways, e-newsletters, whitepaper, customer testimonials, videos etc. Close collaboration with the different functional team members, to ensure alignment on new material being created, objectives, channels to use, target audiences, and amplification targets. Ensure our brand is effectively represented on various online/digital channels, such as our websites, linked-in, partners’ websites etc. Manage our media plan for our promotional campaigns (online and offline publications and channels) Ensure clear metrics and KPIs are set in place for the various promotional/advertisement campaigns Performance monitoring and analytics on all various campaigns, events, advertising and content marketing activities (customer engagement, conversion, reach, shares, likes, brand awareness etc) Oversee appropriate agency relationships and program work in support of strategy. Drive innovative CRM campaigns to continuously engage both new and existing consumers and HCPs Required Qualifications- A minimum of a bachelor’s degree is required, and MBA or advanced degree is preferred in Business Management, Marketing, communications, or Digital Marketing Email Marketing (Marketing automation) software Microsoft Office suite (Word, PowerPoint, Outlook) Data analytics tool (Excel, Tableau) Good understanding of digital channels (web, social, advertising) Knowledge of SEO and google analytics English excellence is a must 20% travel required. Proven work experience of at least 8 years in digital & social marketing communication Knowledge of social trends and marketing strategies Familiarity with B2C advertising campaigns Hands-on experience with web content management tools Experience with marketing campaigns and social media Project management skills, such as PMP or other certifications is preferred Analytical skills: ability to consume, identify and act on data Excellent verbal and written communication skills. Resourceful, self-motivated, eager learner, good organizational skills, detailed-oriented, ability to prioritize, team-player and honour’s deadlines. Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

As Brand Manager, you will drive and control digital and consumer-related programs to safeguard Abbott’s brand reputation. You will lead integrated marketing campaigns and ensure alignment with business objectives.