Brand Manager at Dr Reddy's Laboratories Limited

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

05 Jul, 26

Salary

0.0

Posted On

06 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product management, Marketing strategy, Oncology, Haematology, Pharmaceutical industry, Market analysis, Stakeholder engagement, Digital marketing, Cross-functional collaboration, Brand planning, Patient-centricity, Sales support, Budget management, Market research, Strategic thinking, Presentation skills

Industry

Pharmaceutical Manufacturing

Description

คำอธิบายบริษัท At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. คำอธิบายงาน Job Summary Brand Manager will be responsible for leading the assigned therapeutic area portfolio and drive for launch and subsequent market leadership and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations. Roles & Responsibilities Develop robust marketing insights for the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders. Develop portfolio (non-oncology port) aligning the brands and enabling the sales team to meet sales/market share targets. Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM. Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams. Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals). Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution. Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics. Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey. Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling. Cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market. Support the product listing with institutions (government and private hospitals) คุณสมบัติ Educational qualification: Bachelor’s / Master’s degree in Science or Marketing or Business Minimum work experience: 2 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required Skills & attributes: Good interpersonal, presentation and cross functional skills. Strong analytical, influencing, and strategic thinking skills. Strong competency and acumen in business and marketing. Proven experience in developing and implementing robust, effective integrated brand plans. Ability to generate good insights for synthesizing robust marketing strategies. Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives. Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders. Familiarity with the pharmaceutical industry business, policies, and procedures. Strong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials. Job Family: Marketing Sub Job Family: Product Marketing & Management Preferred type of working: On-Premise Years of Experience: 1 - 3 Business unit: GG EM

Responsibilities

The Brand Manager will lead the therapeutic area portfolio to drive market leadership, revenue growth, and successful product launches. They are responsible for developing integrated marketing strategies, managing promotional budgets, and collaborating cross-functionally to ensure effective execution of brand initiatives.