BRAND MANAGER at Eat N Go Limited

, Lagos State, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

18 Jul, 26

Salary

0.0

Posted On

19 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Campaign Management, Product Development, Market Research, Consumer Insights, Project Management, Budgeting, Strategic Planning, Brand Positioning, Data Analysis, Leadership, Communication, Presentation Skills, Problem Solving, Stakeholder Management, FMCG Industry Knowledge

Industry

Food & Beverages

Description

Company Description Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry. Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has over 200 stores (outlet) across Nigeria a and Kenya. Job Description Job Overview We are seeking a highly skilled and innovative Brand Manager to lead the development and execution of brand strategies that drive market share, strengthen consumer loyalty, and maximize profitability. This role requires a balance of strategic thinking and hands-on execution, ensuring brand consistency across all touchpoints while responding quickly to market dynamics. Key Responsibilities Brand Strategy & Development Develop and implement brand plans aligned with overall business objectives. Define brand positioning, value proposition, and communication strategies. Monitor brand performance and market share to recommend corrective actions. Marketing & Campaign Management Lead the development and execution of integrated marketing campaigns across traditional and digital channels. Collaborate with creative and media agencies to deliver impactful brand communication. Ensure consistent brand messaging and visual identity across all platforms. Drive product development initiatives from concept to launch. Collaborate with R&D, supply chain, and sales teams to ensure successful product rollouts. Identify consumer insights and market trends to inform innovation strategy. Business & Market Development Conduct market research, analyze competitor activities, and identify growth opportunities. Develop pricing, distribution, and promotional strategies to optimize brand performance. Provide accurate forecasts, performance reports, and business insights to management. Cross-functional & Stakeholder Leadership Work closely with sales, finance, and supply chain teams to deliver business targets. Build strong relationships with external partners, agencies, and distributors. Represent the brand at corporate events, trade shows, and industry forums Qualifications Requirements 5–7 years’ progressive experience in brand management within the FMCG industry. Proven track record in developing and executing successful brand strategies. Strong understanding of consumer insights, market research, and product lifecycle management. Bachelor’s degree in Marketing, Business, or related field (MBA preferred). Excellent project management, budgeting, and organizational skills. Strong analytical, creative, and problem-solving abilities. Outstanding communication, presentation, and leadership skills.

Responsibilities

The Brand Manager will lead the development and execution of brand strategies to drive market share and consumer loyalty across all channels. They will also collaborate with cross-functional teams to manage product rollouts, marketing campaigns, and market development initiatives.