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Brand Manager (f/m/d) at Vestack
Berlin, Berlin, Germany -
Full Time

Start Date

Immediate

Expiry Date

22 Jan, 27

Salary

42000.0

Posted On

24 Oct, 26

Experience

9 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Industry

Media & Entertainment

Description
  • Determine and develop brand/portfolio strategy
  • Introduction of NPDs/EPDs/BDIs into market with launch reco & support plot
  • Develop and execute ideas to drive incremental TDPs and activation
  • Develop the whole marketing mix incl. media (TV copy localization, digital, social), PR, In-store etc.
  • Analyze brand/segment performance (sell-in, MS%, equity data etc.), identify business opportunities, raise challenges and propose action plans
  • Drive the local insights & analytics work for the brand together with the regional I&A manager
  • Ensure smooth running of „daily business“, i.e. forecasting, financial planning, marketing budget control, packaging design, etc.
  • Manage the brand P&L
  • Foster cross-functional collaboration (Supply, Sales etc..)
  • Driving the local success of the brand as part of an international network


  • The experience we're looking for3-5 years of experience in consumer & market insights or a related field, with expertise in qualitative and quantitative research, preferably working on a FMCG product or brand, or in a market research agency
  • Has managed the brand P&L and budget
  • First experience in concept development
  • Creative campaign & copy development experience (TV & Digital)
  • Experience to launch New Product Developments
  • Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
  • Strong financial acumen
Responsibilities