Brand Manager, France-Iberia at the LEGO Group

Madrid, Community of Madrid, Spain -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Planning, Brand Marketing, Full-Funnel Marketing, Trade Marketing, Brand Communication, Digital Marketing, Customer Development, Marketing Strategy, Budget Management, Financial Analysis, Project Management, Omnichannel Retail Campaign Marketing, eCommerce, Social Media, Influence Marketing, Data-Driven Approach

Industry

Manufacturing

Description

Job Description Bring your full-funnel commercial brand marketing expertise, critical thinking, and energy to help deliver our mission: to develop the builders of tomorrow through play. Because play equips children with the skills, they need to learn and grow. This role is based out of our Madrid office covering the France-Iberian region. ****All applications should be in English**** ****No relocation support is offered for this role**** Core Responsibilities: Brand planning and implementation (40%) Drive and execute an annual activation calendar in close collaboration with Trade marketing, Brand Communication team, Digital, Sales, and Customer Development. Own and develop innovative marketing strategies that drive brand equity and build active share (penetration), re-activation (repeat purchase), and frequency (engagement). Contribute to the Marketing strategy development objective setting process and consumer communications planning to ensure efficient marketing plan executions for our themes in France-Iberia. Analyze progress of competitor activity, changing market needs, and evolution of shopper behaviors to facilitate modifications on brand strategies when needed. Provide input into the product development process to regional and global partners. Track customer satisfaction closely and input monthly forecasts by ‘theme’ in collaboration with Brand Managers in other markets to share the best ways of working. Own external media agency partner relationships. Business Management (30%) Manage budgets and financials related to marketing campaigns. Ongoing analysis and evaluation of brand and campaign performance initiating corrective actions for improvements. Provide marketing support to Sales to accompany the business development of our brands with key in-market customers. Project Management (30%) Be an ambassador for Brand in cross-functional in-market and regional projects to maximize collaboration and coherence of marketing activities. Play your part in our team succeeding! The role is to support the broader France-Iberia Marketing team’s purpose to lead strategically important themes that deliver sustainable growth, by developing and implementing an innovative strategy (and marketing plans) for the brand which create demand enabling the brand image to be strengthened amongst the target consumer and shopper. Do you have what it takes? Direct and proven commercial experience in a results focused brand marketing role working for an international consumer goods company delivering into retail, it is important to have in-house exposure ideally in a toy, gaming/entertainment industry background. An in-depth understanding of the leadership of omnichannel retail campaign marketing activities that have a strategic impact coupled with solid digital capabilities (eCommerce, Social, Influence, etc.) and acute perspective on key Digital and Media trends in the market landscape in children and/ or toys. Experience in planning and implementing strategic marketing campaigns (both offline and online) for third party retailers based on detailed analytical and budget focused metrics is essential in this role. A collaborative and data-driven approach to work with a wide range of partners and agencies, a team-focused individual. Fluency in Spanish is critical as is a business proficiency level in English both written and spoken An ability to work 3 days in the Madrid office per week, 2 days from home Join the global LEGO® family! What’s in it for you? Here are some of what to expect: Family Care Leave – We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme. Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Build your career brick by brick at the LEGO Group. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.

Responsibilities

The role involves driving and executing an annual activation calendar in collaboration with various internal teams, and owning innovative marketing strategies to build brand equity, penetration, repeat purchase, and engagement. Responsibilities also include managing budgets, analyzing performance, providing sales support, and owning external media agency relationships.