Brand Manager at General Motors

Giza, Giza, Egypt -

Full Time

Start Date

Immediate

Expiry Date

15 Feb, 26

Salary

0.0

Posted On

17 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Analytical Skills, Multi-tasker, Time Management, Strong Presentation Skills, Communication Skills, Results Oriented, Detail Oriented, Innovation, Creativity, Customer Focus

Industry

Motor Vehicle Manufacturing

Description

Job Description Work Arrangement: This role is categorized as onsite. this means the successful candidate to report to the GM office full time. The Role: Brand Manager is responsible for driving brand growth, equity, and market share through strategic planning and execution of marketing initiatives. This role oversees the development and implementation of integrated campaigns, ensuring alignment with global brand standards while tailoring strategies to local market dynamics. What You'll Do: Develop comprehensive brand strategies and implement marketing and advertising initiatives (offline & digital) to achieve market share targets. Partner closely with dealer on brand development, launch preparations, advertising, and promotional activities. Create detailed marketing briefs that provide clear direction to internal teams and agencies for effective, results-driven campaigns. Support annual media planning aligned with budget allocations. Apply and maintain the latest Chevrolet brand CI and guidelines across all touchpoints. Manage Creative & Media agencies. Conduct effective plans for exhibitions participation; manage the execution of all activations. Analyze market trends and consumer preferences to anticipate and meet customer expectations. Maintain a monthly digital content calendar, drive high-engagement content, and achieve social media KPIs. Track online sentiment and communicate insights to the ICare team for continuous improvement. Conduct regular training for social media moderators to ensure brand knowledge and consistency. Keep Chevrolet Egypt’s website updated with new launches and relevant content. Your Skills & Abilities (Required Qualification) Education: Bachelor degree in Marketing/Business Administration or equivalent experience Knowledge and Experience: 5 years of marketing communications experience (automotive preferred) Knowledge of emerging trends in marketing, advertising, and media to ensure innovative & competitive strategies. Understanding of automotive market dynamics, consumer behavior & competitive landscape is a plus. Skills & Competencies: Strategic thinking Analytical skills Multi-tasker Time management Strong presentation & Communication skills Results oriented Detail oriented Innovation & Creativity Customer focus About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: Our Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com). As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest.

Responsibilities

The Brand Manager is responsible for driving brand growth, equity, and market share through strategic planning and execution of marketing initiatives. This role oversees the development and implementation of integrated campaigns, ensuring alignment with global brand standards while tailoring strategies to local market dynamics.