Brand Manager Guhl (Fixed term contract 12 months)

at  Kao

Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.
As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World’s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
Who we are:Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.

THE ROLE:

The Brand Manager is a core player within the Guhl Europe Marketing Team, contributing to the growth of the brand. The individual is responsible for further building the brand equity and positioning, for contributing to the definition, development, and qualification of the Guhl NPD innovation pipeline, the communication strategy and execution together with our external agency partners, and leading international cross-functional project teams.

WHAT YOU WILL DO:

• Product Portfolio and Innovation Pipeline: The BM is contributing to the definition and development of the product innovation pipeline / NPDs as well as managing the product portfolio based on:
• Consumer insights, market trends, competitive activity and leveraging internal technological expertise to identify NPD opportunities
• Concept ideation generation and development
• Concept qualification incl. guiding all market research
• Product development with R&D
• Concept execution (incl. packaging design, product aesthetics, fragrance, color, copy development and benefit claims).
• Product Financials
• Go To Market Strategy: The BM is contributing to the successful roll-out of product and commercial initiatives in the local markets:
• Development & implementation of concept sells and retailer specific activities in close cooperation with Trade Marketing, Sales and Local Marketing
• Support of development and execution of communication mix incl. creative brief, market research, creative production, creative post production and market deployment - depending on project and scope
• Brand Strategy: The BM is a core player in deploying & building the brand strategy with a focus on where to play and how to win
• Other regular Business Management, i.e. marketing budget control, business & competitive analyses, trend observation, leading of external partners