Brand Manager at Haleon

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

0.0

Posted On

17 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, New Product Launch, Communication Skills, Business Acumen, Marketing Strategy, Consumer Insights, Agency Management, Cross-Functional Collaboration, P&L Management, Retail Channel Strategy, Campaign Development, Digital Programs, Shopper Engagement, Analytical Skills, Entrepreneurial Mindset, Adaptability

Industry

Consumer Services

Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. About the role Drive China Pain Relief related brand’s business objective, will handle brand daily operation, NPD launch, and focus on 4 aspects: Detailed NPD launch plan in EC and execution Facilitate MM to develop Brand growth plan, especially the acceleration plan in Retail channel Communication: strategy development and campaign development Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk. Key responsibilities As a Brand Manager, will be responsible for selected brand within the business portfolio. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives. This role will provide the opportunity to lead key activities to progress the career. These responsibilities include some of the following: Support MM to develop the annual brand growth strategy as well as the tailor-made market communication plan focused on 3-year growth drivers, working with a brand centric cross-functional team Lead the NPD launch plan and secure the high quality of the execution Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items Manage agency and cross-functional relationships to deliver breakthrough results As the key team member to superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs Collaborate with the TMK team to drive strong shopper engagement and more than fair share in-store support Qualifications and skills Essential We are looking for professionals with these required skills to achieve our goals: • Bachelor’s degree or above • New product launch experience, especially in DEC channel, strong ownership and communication skill; fruitful execution ability with clear business acumen • 3+ years category marketing management + new product launch experience • Experience delivering insights-based consumer communications delivering brand share growth • Experience working in a fast paced, entrepreneurial environment ·Preferred Ability to collaborate with global teams and deliver results in a matrix organization Strong financial capabilities and business acumen Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important note to candidates: The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence. Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Responsibilities

As a Brand Manager, you will be responsible for driving the business objectives of a selected brand, overseeing brand growth strategies, and executing marketing plans. You will manage the NPD launch and ensure effective communication and business management to achieve brand health KPIs and profit objectives.