Brand Manager, Hypertension – New Launch at AstraZeneca

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

25 Jul, 26

Salary

0.0

Posted On

26 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Launch Execution, Market Analysis, Strategic Planning, Forecasting, Value Proposition, Cross-functional Collaboration, Stakeholder Management, Budget Management, Digital Marketing, Omnichannel Marketing, Clinical Evidence, Performance Tracking, Customer Insights, Project Management, Communication

Industry

Pharmaceutical Manufacturing

Description

Job Title: Brand Manager, Hypertension – New Launch Introduction to role: This Brand Manager role focuses on a high-profile hypertension launch, taking responsibility for shaping and executing the brand strategy from early stages through to full market impact. The position leads the development and implementation of strategic plans, manages publications and conventions, oversees budgets, and positions the brand competitively across key markets and channels. Working in close partnership with cross-functional teams, the role turns scientific innovation into meaningful value for patients and healthcare systems. Accountabilities: Lead the end-to-end launch strategy and execution for a new hypertension brand, ensuring clear differentiation and strong market entry. Identify and size market opportunities, customer segments and channels, translating insights into focused brand plans and campaigns. Own the annual brand planning process, including forecasting, resource allocation and performance tracking against agreed KPIs. Drive the development of compelling value propositions and messaging grounded in robust clinical and real-world evidence. Plan and deliver congress, symposium and publication strategies that build scientific leadership and brand credibility. Collaborate closely with Sales, Medical, Market Access and other functions to ensure aligned, integrated launch execution. Use consumer and customer research to guide decision-making, refine positioning and optimize promotional mix. Monitor competitive activity, market trends and policy changes, rapidly adjusting tactics to maintain advantage. Manage external agencies and partners to deliver impactful creative, digital and omnichannel initiatives on time and on budget. Champion compliant, ethical marketing practices in line with internal policies and local regulations. Track brand performance, generate insights from data, and recommend actions to improve impact and return on investment. Contribute to cross-portfolio initiatives that connect early development thinking with downstream commercial strategies. Essential Skills/Experience Marketing Experience in Multinational companies is a must Launching new brands with new modalities Cardiovascular/Hypertension background Desirable Skills/Experience MBA degree / Marketing Diploma Digital experience Business Insights & Customer Focus Managing complexity and decision quality Managing resources, execution & focusing on performance through setting accountabilities and influence Building collaborative relationships Influencing people through effective communication, driving engagement, vision and purpose Strategic direction & Value proposition AstraZeneca offers the chance to sit at the intersection of science and business, working with colleagues across Research & Development, Medical, Market Access and Commercial to turn breakthrough data into real-world change for patients. Teams operate with pace and agility, empowered to test ideas, learn fast and influence decisions across the product lifecycle, from early clinical development through launch and beyond. Collaboration with internal experts and external partners fuels evidence generation that shapes clinical practice, while a strong focus on learning, stretch assignments and cross-functional exposure supports ongoing personal growth in a dynamic environment! Ready to take ownership of a major hypertension launch and help shape the future of cardiovascular care? Apply now. Date Posted 26-أبريل-2026 Closing Date 25-مايو-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Responsibilities

The Brand Manager will lead the end-to-end launch strategy for a new hypertension brand, ensuring competitive positioning and market entry. They will also manage cross-functional partnerships, budgets, and performance tracking to drive scientific leadership and commercial success.