Brand Manager - Ice Cream at The Magnum Ice Cream Company

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing Planning, Strategic Prioritisation, Integrated Campaign Development, Prioritisation, Multi Brand Management, Category Strategy, Portfolio Management, Customer Understanding, Execution Brilliance, Business Acumen, Creative Thinking, Project Leadership, Performance Marketing, Budget Management, Cross-functional Collaboration, Influencing Skills

Industry

Food and Beverage Services

Description

The Magnum Ice Cream Company (TMICC) (formerly a division of Unilever) is now a standalone, independent, EUR 8.3 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! JOB PURPOSE: We are looking for an Ice Cream Brand Manager who will lead and execute the adaptation and implementation of ANZ brand plans into the New Zealand market. Acting as a key bridge between the ANZ strategy and NZ execution, this role shapes the local portfolio and marketing plans to achieve long and short-term business goals. This role will also lead new project development for local projects, working closely with the local and global cross-functional teams. A critical part of this role is building strong relationships across AU and local teams to influence, align and champion the needs of the NZ market. This role is based at our Newmarket office in Auckland and follows a hybrid work model KEY RESPONSIBILITIES: Leads the brand marketing for the Streets Ice Cream business in New Zealand, collaborating with the ANZ and global teams to implement and deliver the company strategy: Strategic Brand Management: Develop and execute integrated brand marketing plans aligned with business objectives for NZ. Translate consumer and shopper insights into actionable strategies to drive brand performance. Innovation & Category Development: Work with cross-functional teams on innovation gatekeeping and innovation deployment. Monitor and analyse category and brand performance to optimize plans and identify growth opportunities. Campaign Development & Execution: Partner with media team and external agencies to design and implement disruptive media campaigns in NZ. Manage asset development, and in-store activation in collaboration with customer development teams. Performance Marketing: Continuously review brand performance across key metrics, channels, and activities. Use data, insights, and in-market results to diagnose issues, identify opportunities, and optimise plans to improve overall brand effectiveness and commercial outcomes. Budget & Performance Management: Own the New Zealand BMI budget, including day to day management, forecasting, invoice tracking, raising purchase orders and being responsible for prioritising spend to maximize brand impact. Customer & Channel Support: Partner with internal customer teams to tailor NPD and brand plans for key retailers, leading retail media plans and supporting customer events and instore activation. Cross-functional Collaboration: Work closely with cross-functional teams, including supply chain and customer development, to deliver seamless execution. Engage with global and regional teams to leverage assets and best practices. Unlock an entrepreneurial growth mind set & agile way of working WHAT YOU NEED TO SUCCEED: SKILLS: Brand Marketing Planning - Competence in leading 12QTR plans, strategic prioritisation, and integrated campaign development. Prioritisation & Multi Brand Management – Strong ability to manage multiple brands and workstreams simultaneously, with clear prioritisation, decision making, and focus to deliver high-quality outcomes at pace. Category Strategy & Portfolio management - Ability to shape category direction and optimise brand portfolio roles to deliver long-term growth. Customer Understanding - Deep insight into shopper, consumer and customer needs to inform strategy, innovation, and activation. Discipline & Brilliance in Execution - Track record of delivering high-quality, on time execution across multiple projects and channels. Strong Business Acumen - Commercially minded decision making with the ability to translate data into actionable strategy and results. Operator Mindset with Creative Thinking - Brings strong operational discipline, project leadership, and executional rigour while also applying creative and strategic thinking to unlock compelling brand ideas and solutions. High Pace, High Quality Delivery - Thrives in a fastmoving environment while consistently producing high-quality, detail accurate work across multiple priorities. EXPERIENCES & QUALIFICATIONS: Strong foundations and experience in brand marketing (3+ years), with exposure to brand development, activation, and customer/ channel marketing. Experience with scan data (e.g., Nielsen, IRI, Quantium) and other performance marketing analytics to track performance. Able to interpret drivers and drainers of share, distribution and promotional effectiveness, and translate insights into clear optimisation actions that improve brand and commercial outcomes. Ability to lead multiple projects simultaneously, driving alignment and execution across cross functional teams (e.g., Sales, Supply, Category, Finance, R&D, Agencies). Strong track record of delivering initiatives OTIF, resolving barriers, and maintaining momentum in a fast-paced environment. Proven ability to develop and execute effective brand strategies and campaigns Experience managing budgets and working with media, creative agencies, and cross-functional teams Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project, including the ability to reconcile and sell both commercial and purpose-driven agenda. Good strategic thinker, with an ability to balance long-term vision with short-term priorities Entrepreneurial approach with a focus on ownership, experimentation and continuous learning A willingness to perform in a role that covers a broad spectrum of responsibilities – both hands on and strategic Commercial acumen and cross functional understanding and capabilities LEADERSHIP: We are looking for bold, driven individuals who thrive in a fast-paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here’s what defines success in our organization: Focus on Growth – Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it’s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative. Speed & Simplicity – Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused. Winning with Fun – Collaborating, integrating seamlessly with a founder/owner mindset, keeping what’s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business. Bold Innovations – Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth. Care & Challenge – Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie. Expertise in our category – A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers. If these qualities resonate with you, we’d love to connect and explore how you can be part of our team. WHAT YOU CAN EXPECT: A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. Career without limits—42 markets, international opportunities, and fast-tracked growth. A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact. A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments. ABOUT THE MAGNUM ICE CREAM COMPANY: With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization: We are all about growth We operate with speed and simplicity We win together with fun We boldly innovate to disrupt our industry We care and challenge We are experts in the Ice Cream Category ADDITIONAL INFORMATION The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. For the recruitment of this position, we would like to emphasize that local conditions apply to the position ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE? Please apply online and do not forget to upload your CV (max 3 pages) + motivation letter. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application. Disclaimer Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We take pleasure seriously. Join the Ice Cream team now! #TMICC #TMICC ABOUT THE MAGNUM ICE CREAM COMPANY: With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization : · We are all about growth · We operate with speed and simplicity · We win together with fun · We boldly innovate to disrupt our industry · We care and challenge · We are experts in the Ice Cream Category ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE? Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application. The Magnum Ice Cream Company (TMICC) is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. At The Magnum Ice Cream Company we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey. You may notice references to Unilever, as well as Unilever’s policies and terms and conditions, on this career site. This is because we are still sharing some services under the terms of our separation from the company. Please be aware that your application and the information you submit via this site will go directly and exclusively to The Magnum Ice Cream Company for roles within The Magnum Ice Cream Company .

Responsibilities

The Brand Manager will lead and execute the adaptation and implementation of ANZ brand plans into the New Zealand market, shaping local portfolio and marketing plans to meet business goals. This role also involves leading new project development locally and building strong relationships across AU and local teams to champion NZ market needs.